Jurnal Isema : Islamic Educational Management
Vol 7, No 1 (2022): Jurnal Islamic Educational Management

PEMASARAN MADRASAH HUBUNGANNYA DENGAN JUMLAH PESERTA DIDIK BARU

Saepul Maulana (UIN Sunan Gunung Djati Bandung)
Tatang Ibrahim (UIN Sunan Gunung Djati Bandung)
Heri Khoiruddin (UIN Sunan Gunung Djati Bandung)



Article Info

Publish Date
17 Jun 2022

Abstract

This study aims to determine whether or not there is a positive and significant relationship between school marketing management and number of new student at Madrasah Tsanawiyah Ar-Rosidiah Cikuda Bandung. This paper using correlation reseach method, this method interpreted as measuring to whether or not relationship between school marketing management as X variable  and number of new student as Y variable. As for the results of the study, it can be concluded that Ar-Rosidiyah's Student Perceptions about school marketing obtained an average value of 3.14. The number was included in the moderate qualification because it was in the 2.5-3.5 interval, the number of new students scored 3.07 with moderate qualification because it was in the interval 2.5-3.5. The results of the calculation of hypothesis testing show t count is 2.07 t table 1.71. Then the level of influence of the variables x and y is 40.5% and has a sufficient correlation. And this shows that there are other factors of 59.5% that influence the student's decision to enter Madrasah Tsanawiyah At-Rosidiyah.

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Journal Info

Abbrev

isema

Publisher

Subject

Education Social Sciences Other

Description

JURNAL IsEMa (Islamic Educational Management) ialah jurnal berkala ilmiah yang diterbitkan oleh Laboratorium Jurusan/Prodi S1 Manajemen Pendidikan Islam Fakultas Tarbiyah dan Keguruan UIN Sunan Gunung Djati Bandung. Jurnal ini memfokuskan diri pada kajian ilmu manajemen pendidikan Islam. ...