Jurnal Ilmu Manajemen
Vol 11, No 2 (2022): Jurnal Ilmu Manajemen

Determinasi Keputusan Pembelian Produk Pencuci Piring: Ditinjau berdasarkan Bauran Pemasaran Produk

Afrilliana, Nadia (Unknown)
Nurrahmi, Maftuhah (Unknown)
Hustia, Anggreany (Unknown)

Article Info

Publish Date
17 Jun 2022

Abstract

Marketing Mix (Product, Distribution and Promotion) on purchasing decisions of dishwashing liquid products in North Indralaya District Ogan Ilir and to determine the effect of marketing mix partially on purchasing decisions for dishwashing liquid products in North Indralaya District Ogan IlirThe number of samples in as many as 96 respondents. The analytical techniques used are multiple linear regression analysis, F Test, T test and coefficient of determination (R2). The results of the F hypothesis test show that there is a significant influence on the marketing mix on purchasing decisions. While partially the Product (X1) has a significant effect on the purchase decision. Distribution Variables (X2) have a significant effect on purchasing decisions and promotions (X3) have a significant effect on purchasing decisions.

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Journal Info
Jurnal Ilmu Manajemen
Website

Abbrev

ilmu_manajemen

Publisher

Universitas Muhammadiyah Palembang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ilmu Manajemen is published by Pascasarjana Management Department. It is published twice year in June and December. Jurnal Ilmu Manajemen publish papers in the field of management science that give contribution to the development of management science, and management practices. We accept ...