PENGARUH KUALITAS PRODUK DAN E COMMERCE TERHADAP KEPUASAN KONSUMEN PADA AZZAHRA CAKE DI KECAMATAN KINALI

Mai Yuliza (Program of Management Studies, STIE Pasaman)
Wahyu Indah Mursalini (Universitas Mahaputra Muhammad Yamin)
Almasdi Almasdi (InstitutTeknologi dan Bisnis Haji Agus Salim Bukit Tinggi)
Afniyeni Afniyeni (Program of Management Studies, STIE Pasaman)
Nelnis Nelnis (Universitas Mahaputra Muhammad Yamin)

Jurnal Ilmiah Edunomika (JIE)
Vol 6, No 2 (2022): EDUNOMIKA : Vol. 06, No. 02, 2022

The purpose of this study was to see the effect of product quality and e-commerce on consumer satisfaction. The population of this study were all consumers at Azzahra Cake kinali with a total sample of 100 people. Data were collected through questionnaires with assessment criteria using a Likert scale. The results showed that product quality had a positive and significant effect on consumer satisfaction with a coefficient value of 0.690 and a significance value of 0.000. E-Commerce has a positive and significant effect on consumer satisfaction with a coefficient value of 0.153 and a significance value of 0.039. And product quality and E-Commerce simultaneously have a positive and significant effect on consumer satisfaction with a significance value of 0.000. The coefficient of determination of 46.4% shows the effect of product quality and E-commerce on consumer satisfaction at Azzahra Cake is 46.4% while the remaining 53.6% is influenced by other factors that have not been studied in this study such as environmental factors, emotional intelligence and product prices. Keywords : Consumer Satisfaction, Product Quality And E_Commerce