Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial
Vol 9 No 2 (2022): Konfrontasi, June

Analysis of Effect Service Quality and Customer Satisfaction on Customer Loyalty Burger Restaurant Bangor Medan

Ramadhan Akbari (Faculty of Social Sciences, Universitas Pembangunan Panca Budi Medan, Indonesia)
Dewi Nurmasari Pane (Faculty of Social Sciences, Universitas Pembangunan Panca Budi Medan, Indonesia)
Ramadhan Harahap (Faculty of Social Sciences, Universitas Pembangunan Panca Budi Medan, Indonesia)

Article Info

Publish Date
02 Jun 2022

Abstract

This study is to analyzes the effect of service quality and customer satisfaction on consumer loyalty at Restaurant Burger Bangor Medan. The population in this study was at Restaurant Burger Bangor Medan. The number of samples in this study was 83 customers with a saturated sampling technique. The analysis technique uses multiple linear regression analysis. The results showed (1) results showed that partially the service quality variable affected customer loyalty at Burger Bangor Restaurant Medan City. (2) The results showed that partially the variable Consumer Satisfaction affected Customer Loyalty at Burger Bangor Restaurant Medan City (3).

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Journal Info
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial
Website

Abbrev

konfrontasi2

Publisher

Budapest International Research and Critics University

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial is a peer-reviewed journal published in March, June, September and December by BIRCU Publisher in association with Himpunan Indonesia untuk Pengembangan Ilmu-Ilmu Sosial (HIPIIS- Indonesian Association for the Development of Social ...