PERCEPTIONS OF EASY OF USE, BENEFITS, AND RISKS OF THEIR EFFECT ON INTEREST IN SHOPEE PAYLATER USING THE SHOPEE MARKETPLACE AS A MEDIATION VARIABLE

Rifa’i, Muhamad
Difa Alabror
Warter Agustim

Jurnal Ekonomi
Vol. 11 No. 01 (2022): Jurnal Ekonomi

This study aims to determine the effect of perceived ease of use, benefits, and risks on interest in using shopee paylater, with the use of shopeepay as a mediating variable, because the importance of something that can trigger individual interest in something that already has an image is avoided. This type of research uses quantitative research with a total of 100 respondents through purposive sampling. The results of the study indicate that there is a direct and indirect positive and significant effect of perceived ease of use, benefits, and risks on Shopee PayLater, and through the use of Shopeepay, with a t-count > t-table, and the significance of t < 0. And the effect value indirect which is greater than the value of the direct influence between variables. So that all research hypotheses can be accepted.