Operations Management and Information System Studies
Vol. 2 No. 2 (2022): Operations Management and Information System Studies

Repurchase intention and customer satisfaction in e-commerce application

Vaisal Malik Nasmizal (Universitas Negeri Padang)
Astri Yuza Sari (Universitas Negeri Padang)

Article Info

Publish Date
29 Jun 2022

Abstract

This study aims to analyze the repurchase intention of the Pegipegi e-commerce application with satisfaction as a mediating variable. The research sample amounted to 130 respondents. The data is processed using Smart PLS 3.0. The results of the study are: (1) confirmation (ECT) has a positive and significant effect on post-purchase, (2) post-purchase has a positive and significant effect on satisfaction, (3) confirmation (ECT) has a positive and significant effect on satisfaction, (4) post-purchase positive and significant effect on repurchase intention, (5) satisfaction has a positive and significant effect on repurchase intention, (6) post-purchase has a positive and significant effect on repurchase intention through satisfaction.

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Journal Info
Operations Management and Information System Studies
Website

Abbrev

omiss

Publisher

Universitas Negeri Padang

Subject

Decision Sciences, Operations Research & Management

Description

The aim of this journal is to publish articles dedicated to the latest outstanding developments in the fields of operations management and information system studies. This journal encompasses operational management and information systems, business decisions, processes, and activities within the ...