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All Journal Operations Management and Information System Studies
Vaisal Malik Nasmizal
Universitas Negeri Padang
Decision Sciences, Operations Research & Management

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Repurchase intention and customer satisfaction in e-commerce application Vaisal Malik Nasmizal; Astri Yuza Sari
Operations Management and Information System Studies Vol. 2 No. 2 (2022): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v2i2.72

Abstract

This study aims to analyze the repurchase intention of the Pegipegi e-commerce application with satisfaction as a mediating variable. The research sample amounted to 130 respondents. The data is processed using Smart PLS 3.0. The results of the study are: (1) confirmation (ECT) has a positive and significant effect on post-purchase, (2) post-purchase has a positive and significant effect on satisfaction, (3) confirmation (ECT) has a positive and significant effect on satisfaction, (4) post-purchase positive and significant effect on repurchase intention, (5) satisfaction has a positive and significant effect on repurchase intention, (6) post-purchase has a positive and significant effect on repurchase intention through satisfaction.
Co-Authors Astri Yuza Sari