International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Vol. 1 No. 6 (2022): MAY

THE EFFECT OF THE MARKETING MIX STRATEGY ON CONSUMER BUYING INTEREST IN SMALL AND MEDIUM MICRO BUSINESSES (UMKM) KAMPUNG LALANG STOP KINOY

Winda Hardiyanti Damanik, Sri (Unknown)
Vera Dewi, Kumala (Unknown)
Purba, Rakhmawati (Unknown)

Article Info

Publish Date
30 May 2022

Abstract

This study aims to determine the effect of Marketing Mix on consumer buying interest in Micro, Small and Medium Enterprises (MSMEs) at Warung Kinoy Kampung Lalang. This type of research is explanatory research. The sample in this study were 96 respondents. The sampling technique used is proportional sampling. The test tool used is multiple linear regression analysis. The results of this test conclude that price and promotion have an effect on consumer buying interest while product and place have no effect on consumer buying interest.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Website

Abbrev

ijset

Publisher

CV. RADJA PUBLIKA

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education

Description

International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in ...