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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
Winda Hardiyanti Damanik, Sri
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Social Sciences Other

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THE EFFECT OF THE MARKETING MIX STRATEGY ON CONSUMER BUYING INTEREST IN SMALL AND MEDIUM MICRO BUSINESSES (UMKM) KAMPUNG LALANG STOP KINOY Winda Hardiyanti Damanik, Sri; Vera Dewi, Kumala; Purba, Rakhmawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 1 No. 6 (2022): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v1i6.33

Abstract

This study aims to determine the effect of Marketing Mix on consumer buying interest in Micro, Small and Medium Enterprises (MSMEs) at Warung Kinoy Kampung Lalang. This type of research is explanatory research. The sample in this study were 96 respondents. The sampling technique used is proportional sampling. The test tool used is multiple linear regression analysis. The results of this test conclude that price and promotion have an effect on consumer buying interest while product and place have no effect on consumer buying interest.
MARKETING STRATEGY IN IMPROVEMENT SELLING VALUE OF OYSTER MUSHROOM CULTIVATION Siahaan, Rumiris; Winda Hardiyanti Damanik, Sri; Etri Jayanti.S, Suci; Purba, Rakhmawati; Piter Sony Hutauruk, Rapat; Zurlaini, Ayu
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 2 No. 2 (2022): July-October 2022
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.979 KB) | DOI: 10.54443/irpitage.v2i2.311

Abstract

This study explains how the Marketing Strategy in Increasing the Selling Value of Oyster Mushroom Cultivation. In this community service, it is focused on oyster mushroom cultivators, in Blok Village. 10, Dolok Masihul District, Serdang Bedagai Regency. This community service is carried out in Blok Village. 10, Dolok Masihul Subdistrict, Serdang Bedagai Regency, because this village has high potential in oyster mushroom cultivation. Cultivated edible mushrooms such as: straw mushrooms, oyster mushrooms, ear mushrooms and dark chocolate mushrooms.
Co-Authors Etri Jayanti.S, Suci Piter Sony Hutauruk, Rapat Purba, Rakhmawati Siahaan, Rumiris Vera Dewi, Kumala Zurlaini, Ayu