Jurnal Ilmiah Universitas Batanghari Jambi
Vol 22, No 2 (2022): Juli

Dampak Citra Merek dan Harga terhadap Kepuasan Konsumen (Study Kasus Keisya Laudry di Kota Jambi)

Evi Fauzani (STIE-GK Muara Bulian, Jambi)
Machfia Win Hidayati (Unknown)

Article Info

Publish Date
26 Jul 2022

Abstract

This study aims to purpose and analyze the impect of brand image and price on costumer satisfaction (case study of Keisya Laundry in Jambi City). This type of research used is descriptive quantitative .Researchers use SPSS 16 to test the research . The sample used in this study is the result of a questionnaire totaling 100 consumer of Keisya Laundry as primary data and secondary data obtained from documentation and filling out a questionnaire. The results of the partial test obtained are,brand image not impact on consumer satisfaction. Based on the simultaneous test of variables brad image (x1) and price (X2) simultaneously impact on consumer satisfaction (y).

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Journal Info
Jurnal Ilmiah Universitas Batanghari Jambi
Website

Abbrev

ilmiah

Publisher

Universitas Batanghari Jambi

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Description

Jurnal Ilmiah Universitas Batanghari Jambi adalah peer-review jurnal akses terbuka yang bertujuan untuk berbagi dan diskusi mengenai isu dan hasil penelitian yang lagi hangat pada saat ini. Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, ...