Perancangan Aplikasi Customer Relationship Management Jasa Service AC di Kota Medan pada CV. XYZ Berbasis Android

Dedi Candro Parulian Sinaga (STMIK Pelita Nusantara)
Baringin Sianipar (STMIK Pelita Nusantara)
Endra Ary Prasasty Marpaung (STMIK Pelita Nusantara)

Prosiding Seminar Nasional Sisfotek (Sistem Informasi dan Teknologi Informasi)
Vol 4 No 1 (2020): Vol 4 No 1 (2020): SISFOTEK 2020

During the Covid-19 period there were a lot of decreases in AC Service Services in Medan in all companies that did not use online services. This sevice service is difficult to promote by CV. XYZ because it only sticks small banners on the side of the road so that the level of income from the AC Service is not experiencing an increase but has decreased.Customer Relationship Management (CRM) is a business strategy that combines processes, People and Technology. CRM Helps attract sales prospects, convert them into customers, and retain existing customers, satisfied and loyal customers.