AGRIEKONOMIKA
Vol 1, No 1: April 2012

PREFERENSI KONSUMEN TERHADAP BUAH APEL IMPOR DI TOKO BUAH HOKKY DAN PASAR TRADISIONAL AMPEL SURABAYA

Jeani Noviana Rahayu (Unknown)
Elys Fauziyah (Unknown)
Aminah HM Ariyani (Unknown)

Article Info

Publish Date
20 Apr 2012

Abstract

ABSTRACTThis study aimsto describethe characteristics ofconsumers who buy imported apples and analyze the attributes of consumer preferences in buying importedapples.The study was conductedatthe Hokky fruitshopand the Ampel traditional marketing Surabaya. Data analysis was done with descriptive and conjoint methods. The analysis showed that the attributes that a consumer preference in buying apple imports in order are the price, color, texture, size and packaging.Keywords : ConsumerPreference, Attributes, Conjoint

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Journal Info
AGRIEKONOMIKA
Website

Abbrev

agriekonomika

Publisher

Universitas Trunojoyo Madura

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Description

AGRIEKONOMIKA, terbit dua kali dalam setahun yaitu pada April dan Oktober yang memuat naskah hasil pemikiran dan hasil penelitian bidang sosial, ekonomi dan kebijakan pertanian dalam arti ...