Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
Vol 8, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis

Service Quality And Brand Awareness Intervention In Affecting Customer Satisfaction At The Bri Bank Pomalaa Unit

Andry Stepahnie Titing (Universitas Sembilanbelas November Kolaka)
Sudarnice Sudarnice (Unknown)
Almansyah Rundu Wonua (Unknown)

Article Info

Publish Date
02 Aug 2022

Abstract

This study aims to determine the effect of service quality and Brand Awareness  toward customer satisfaction of Bank BRI Unit Pomalaa. The type of research used is Explanatory Research with a quantitative approach. The population in this study are the customers of Bank BRI Unit Pomalaa. The data collected using a questionnaire with samples taken as many as 74 respondent. In analyzing the data in this study using SmartPLS. The result of the partial analysis showed that service quality and Brand Awareness  has a positive and significant influence on customer satisfaction. Variables of service quality and Brand Awareness  has a positive and significant on customer satisfaction of 82,1%

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Journal Info
Jurnal Ilmiah Manajemen dan Bisnis (JIMB)
Website

Abbrev

jimb

Publisher

Universitas Mercu Buana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

Description

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