Articles
<![CDATA[Service Quality And Brand Awareness Intervention In Affecting Customer Satisfaction At The Bri Bank Pomalaa Unit ]]>
<![CDATA[Andry Stepahnie Titing]]>;
<![CDATA[Sudarnice Sudarnice]]>;
<![CDATA[Almansyah Rundu Wonua]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jimb.v8i2.15970
<![CDATA[This study aims to determine the effect of service quality and Brand Awareness toward customer satisfaction of Bank BRI Unit Pomalaa. The type of research used is Explanatory Research with a quantitative approach. The population in this study are the customers of Bank BRI Unit Pomalaa. The data collected using a questionnaire with samples taken as many as 74 respondent. In analyzing the data in this study using SmartPLS. The result of the partial analysis showed that service quality and Brand Awareness has a positive and significant influence on customer satisfaction. Variables of service quality and Brand Awareness has a positive and significant on customer satisfaction of 82,1%]]>
<![CDATA[The Effect of Self-Efficacy and Entrepreneurial Mindset on Entrepreneurial Interests Student in Management Study Program Sembilanbelas November Kolaka University ]]>
<![CDATA[Hendrik Hendrik]]>;
<![CDATA[Almansyah Rundu Wonua]]>;
<![CDATA[Muhammad Hasan]]>
<![CDATA[ J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober ]]>
Publisher : <![CDATA[Universitas Batanghari ]]>
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DOI: 10.33087/jmas.v7i2.531
<![CDATA[To be able to reduce unemployment in educated students, one of the other options is entrepreneurship. Entrepreneurship can help reduce unemployment and make the younger generation aware and understand that they have alternatives in choosing their destiny by starting their own business and no need to keep looking and waiting to accept a job. This study aims to determine the effect of self-efficacy and entrepreneurial mindset on the entrepreneurial interest of students of the Management Study Program, Ninebelas November Kolaka University. The research method used in this research is quantitative, with questionnaires to answer the research problem formulation. The population in this study was 413 students of the USN Kolaka Management Study Program, with a sample of 203 people based on Slovin’s formula used. The analytical tool used was SPSS 23 to test the validity and reliability, while Partial Least Square (PLS) tests the research hypothesis model. The results of the analysis state that: 1) self-efficacy can increase interest in entrepreneurship; 2) an entrepreneurial mindset can increase interest in entrepreneurship.]]>
<![CDATA[Pengaruh Labelisasi Halal Dan Citra Merek Terhadap Keputusan Pembelian Konsumen Pada Produk Ms Glow Di Kabupaten Kolaka ]]>
<![CDATA[Almansyah Rundu Wonua]]>;
<![CDATA[Niar Astaginy]]>;
<![CDATA[Rita Saputri]]>
<![CDATA[ JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 4 (2023): December : Jurnal Riset Manajemen ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis (ITB) Semarang ]]>
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DOI: 10.54066/jurma.v1i4.1040
<![CDATA[This study aims to determine: (1) The Effect of Halal Labeling on Consumer Purchase Decisions on Ms Glow Products in Kolaka Regency and (2) The Effect of Brand Image on Consumer Purchase Decisions on Ms Glow Products in Kolaka Regency. This research is a quantitative research using an explanatory research model using a questionnaire as an instrument. The population in this study were respondents who had bought or used Ms glow products and respondents who used Ms glow products with a total sample of 120 respondents using a purposive sampling technique. Data collection techniques are primary data and secondary data. Testing the research instrument used the validity test and reliability test with SPSS 25. The research data analysis technique used the Structural Equation Modeling (SEM-PLS) method with SmartPLS 3.0. Based on the research results, it is known that Halal Labeling has a positive and significant effect on Purchase Decisions. This is evidenced by the t-count or t-statistic, which is 2.234, which is higher than the t-table value, which is> 1.657. With p-values of 0.027. Meanwhile, brand image also has a positive and significant effect on purchasing decisions because the t-count or t-statistic value is 8.123 which is higher than the t-table value, which is > 1.657. With P-values of 0.000. Then Halal Labeling and Brand Image have a positive and significant effect on Purchase Decision of 80.0%.]]>
<![CDATA[Pengaruh Gaya Kepemimpinan Transformasional Dan Iklim Organisasi Terhadap Kapabilitas Inovasi Organisasi PDAM Tirta Dharma Kabupaten Kolaka ]]>
<![CDATA[Siska Farlina]]>;
<![CDATA[Almansyah Rundu Wonua]]>;
<![CDATA[Ismanto Ismanto]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Kewirausahaan Vol 2 No 3 (2023): September : Jurnal Ilmiah Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/jimak.v3i3.2138
<![CDATA[This research aims to find out how to determine the influence of transformational leadership style and organizational climate on the organizational innovation capabilities of the Regional Drinking Water Company (PDAM) Tirta Dharma, Kolaka Regency. This research uses explanatory research using quantitative research methods. Data collection techniques are literature study, distribution of questionnaires. Furthermore, the population in this study was all employees of PDAM Tirta Dharma Kolaka Regency. The sampling technique uses the census method. Testing the research instrument uses validity and reliability tests with SPSS 25.0. Meanwhile, the data analysis technique uses Partial Least Square (PLS) using the Smart-PLS application. Based on the research results, it was concluded that the Transformational Leadership Style and Organizational Climate had a Positive and Significant influence on the Organization's Innovation Capability.]]>
<![CDATA[Strategi MSDM dalam Meningkatkan Keunggulan Kompetitif: (Studi Kasus Wisata Esy yang Ada di Kecamatan Wundulako, Kabupaten Kolaka) ]]>
<![CDATA[Lusia Erlin Rampo]]>;
<![CDATA[Almansyah Rundu Wonua]]>;
<![CDATA[Ismanto Ismanto]]>
<![CDATA[ Jurnal Mahasiswa Kreatif Vol. 1 No. 6 (2023): November : Jurnal Mahasiswa Kreatif ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmk-widyakarya.v1i6.1501
<![CDATA[This research aims to find out how HRM strategies can improve Competitive Advantage in the case study of Esy Tourism in Wundulako District, Kolaka Regency. This study uses a qualitative method. The informants in this research consisted of the owner and all employees. Esy Tourism. Data collection techniques are through observation, interviews and documentation. Meanwhile, the data analysis technique uses an interactive model, which includes data collection, data reduction, data presentation and drawing conclusions. Based on the results of research conducted by researchers, the conclusion that can be drawn is that the HRM strategy in increasing the competitive advantage of Esy tourism MSMEs still does not fully use the HRM strategy, where employee recruitment still uses a family basis and is not competent according to the HRM strategy, but other strategies already use the strategy. HRM.]]>
<![CDATA[Cracking The Impulsive Shopping Code: (An Intriguing Exploration Of Indomaret In Huko-Huko Village) ]]>
<![CDATA[Jeanette Tangalayuk]]>;
<![CDATA[Almansyah Rundu Wonua]]>;
<![CDATA[Hanif Kurniadi]]>
<![CDATA[ Jurnal Mahasiswa Kreatif Vol. 1 No. 6 (2023): November : Jurnal Mahasiswa Kreatif ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmk-widyakarya.v1i6.1514
<![CDATA[This study seeks to investigate the relationship between discounts and product display in influencing impulsive buying among customers at Indomaret in Huko-Huko Village. The study encompassed all customers of Indomaret in Huko-Huko Village, with a sample of 110 respondents chosen using purposive sampling. The research data was analyzed using the Structural Equation Modeling (SEM-PLS) method. The results of the study indicate that discounts have a positive and statistically significant impact on impulsive buying, and product display also has a positive and significant influence on impulsive purchases]]>
<![CDATA[Pengaruh Kesadaran Merek dan Citra Merek terhadap Minat Beli Produk Ramah Lingkungan: (Studi Kasus Konsumen Wardah Kolaka) ]]>
<![CDATA[Zumarna Yani]]>;
<![CDATA[Fitri Kumalasari]]>;
<![CDATA[Almansyah Rundu Wonua]]>
<![CDATA[ Jurnal Mahasiswa Kreatif Vol. 1 No. 6 (2023): November : Jurnal Mahasiswa Kreatif ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.59581/jmk-widyakarya.v1i6.1518
<![CDATA[This study aims to determine (1) the influence of Brand Awareness on Purchase Interest of Wardah Kolaka eco-friendly products, (2) the influence of Brand image on Purchase Interest of Wardah Kolaka eco-friendly products, (3) the influence of Brand Awareness on the Brand Image of Wardah Kolaka eco-friendly products. The influence of Brand Awareness on the Brand Image of Wardah kolaka's. The sample used was 110 respondents with the sampling technique used was purposive sampling. Analysis of research data using the Structural Equation Modeling (SEM-PLS) method. The results of this study show that Brand Awareness has a positive and significant effect on Buying Interest. This is evidenced by the t-count or t-statistic value of 4.580 greater than the t-table value of 0.338, and Brand Image has a positive and significant effect on Buying Interest, where the t-count or t-statistic value of 8.263 is greater than the t-table value of 0.533.]]>
<![CDATA[Pengaruh Work Life Balance dan Disiplin Kerja terhadap Kinerja Pegawai Kantor Dinas Lingkungan Hidup Kabupaten Kolaka ]]>
<![CDATA[Almansyah Rundu Wonua]]>;
<![CDATA[Andry Stephanie Titing]]>;
<![CDATA[Mardayanti Mardayanti]]>
<![CDATA[ Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 6 (2023): DESEMBER : Maeswara ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/maeswara.v1i6.351
<![CDATA[This study aims to determine : (1) The Effect Of Work Life Balance On The Performance Of Employees Of The Kolaka District Environmental Service Office. (2) The Effect Of Work Discipline On The Performance Of Employees Of The Kolaka District Environmental Service Office. This study used a quantitative method approach. The sample in this study amounted to43 respondents using the sampling technique, namely the census. Research instrument testing using validity test and reliability test with SPSS 24.00.The research data analysis technique uses the Structural Equating Modeling (SEM-PLS) method with Smart PLS 4.0. Based on the results of this study, it can be seen that the work life balance variable has a positive and significant effect on Employee Performance as shown by the T-Statistic value of 2.814 and P-values of 0.002, and work discipline variables have a positive and significant effect on Employee Performance as shown by the T-Statistic value of 2.266 and P-values of 0.012.]]>
<![CDATA[Pengaruh Citra Merek dan Trust terhadap Minat Beli di Marketplace Shopee (Studi pada Masyarakat Pesisir Suku Bajo di Kabupaten Bombana) ]]>
<![CDATA[Almansyah Rundu Wonua]]>;
<![CDATA[Ismanto Ismanto]]>;
<![CDATA[Santi Santi]]>
<![CDATA[ Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 6 (2023): November : Jurnal Penelitian Manajemen dan Inovasi Riset ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/lokawati.v1i6.346
<![CDATA[This research aims to determine: (1) The influence of brand image on purchase interest at the Shopee marketplace in the coastal communities of the Bajo tribe in Kab. Bombana. (2) The Influence of Trust on Purchase Interest in the Shopee Marketplace in the Bajo Tribe Coastal Community in Kab. Bombana. (3) The Influence of Brand Image on Trust in the Shopee Marketplace in the Bajo Tribe Coastal Community in Kab. Bombana. And (4) The Effect of Trust Mediation on Brand Image and Purchase Interest at the Shopee Marketplace in the Bajo Tribe Coastal Community in Kab. Bombana This research is an explanatory research model with a quantitative approach. Data collection in this research used documentation and distribution of questionnaires. The population of this research is the entire Bajo Tribe Coastal Community in Kab. Bombana. Meanwhile, the sample for this research was 140 respondents using the sampling technique used in this research using purposive sampling technique, which is a technique for determining samples with certain considerations. Research instrument testing uses validity and reliability tests with SPSS 22.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Analysis of Moments of Structures (AMOS) with Normality testing, outliers and testing the Goodness of fit index (GFI) structural model with AMOS 24.0. Based on the research results, it is known that there is a positive and significant influence between the Brand Image variable on Purchase Interest, this is shown by the P-Value value of 0.041. The Trust variable has a positive and significant effect on Purchase Interest, this is shown by the P-Value value of 0.014. The Brand Image variable has a positive and significant effect on Trust, this is shown by the P-Value value of 0.000. And the Trust variable mediates brand image on positive buying interest but is not significant as shown by the P-Value value of 0.138.]]>
<![CDATA[Pengaruh Iklim Organisasi terhadap Kepuasan Kerja dan Kinerja Pegawai (Studi pada Kantor Kementerian Agama Kabupaten Kolaka) ]]>
<![CDATA[Almansyah Rundu Wonua]]>;
<![CDATA[Ismanto Ismanto]]>;
<![CDATA[Magefira Rahmadani]]>
<![CDATA[ Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 6 (2023): November : Jurnal Penelitian Manajemen dan Inovasi Riset ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/lokawati.v1i6.349
<![CDATA[This study aims to determine: (1) The effect of Organizational Climate on Job Satisfaction Employee at Kolaka District Religious Ministry Oficce, (2) The Effect of Organizatonal Climate on Employee Performance at Kolaka District Religious Ministry Office, (3) The Effect of Job Satisfaction on Employee Performance at Kolaka District Religious Ministry Office. This research uses a quantitative method approach. Data collection in this study used observation, documentation and questionnaires. The population of this study were all ASN employees at Kolaka District Religious Ministry Office. While the sample of this study amounted to 41 employee by determining the sample using the census technique. Testing of research instruments using validity tests and reliability tests with SPSS 22.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 4.0. Based on the results of the study, it is known that the Organizational Climate variable has a positive and significant effect on Job Satisfaction as indicated by the P-Values value of 0.012. And the Organizational Climate variable has a positive and significant effect on Employee Performance as indicated by the P-Values value of 0.030. And the Job Satisfaction variable has a positive and significant effect on Employee Perfomance as indicated by the P-Values value of 0.000.]]>
