Community Empowerment
Vol 7 No 2 (2022)

Utilization of virtual tours as a promotional strategy during the pandemic for Lembah Rembulan tourism

Dwi Intan Af'idah (Politeknik Harapan Bersama, Tegal, Indonesia)
Dairoh Dairoh (Politeknik Harapan Bersama, Tegal, Indonesia)
Ardi Susanto (Politeknik Harapan Bersama, Tegal, Indonesia)
Arief Rachman (Politeknik Harapan Bersama, Tegal, Indonesia)
Sharfina Febbi Handayani (Politeknik Harapan Bersama, Tegal, Indonesia)
Riszki Wijayatun Pratiwi (Politeknik Harapan Bersama, Tegal, Indonesia)



Article Info

Publish Date
28 Feb 2022

Abstract

Due to limited space for visitors and increasingly difficult promotional activities, the tourism sector is the sector most affected by the Covid-19 pandemic situation. This has a negative impact on visitor numbers. The Lembah Rembulan tourist attraction in Tegal Regency is one of the tours affected by Covid-19. As a result, a marketing strategy that can introduce tourism using existing technology other than social media, such as virtual tour applications, is required. The purpose of this community service is to create a virtual tour for the Lembah Rembulan tourist attraction and to assist the management team in using virtual tours as a pandemic tourism promotion strategy. This program uses socialization as a method, providing guidance on how to use applications, training on how to use virtual tour applications, and technical assistance of managing virtual tours. As a result, participants have a good understanding of how to use the Lembah Rembulan virtual tour. The fact that 91% of participants are familiar with the related virtual tour applications.

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Journal Info

Abbrev

ce

Publisher

Subject

Arts Humanities Education Public Health Social Sciences

Description

Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related ...