Community Empowerment
Vol 7 No 3 (2022)

Social innovation in cultivation of family medicinal plants at Makrifah Herbal, East Borneo

Abdul Kahar (Universitas Mulawarman, Samarinda, Indonesia)
Muhammad Busyairi (Universitas Mulawarman, Samarinda, Indonesia)
Dian Nurcahya (Universitas Mulawarman, Samarinda, Indonesia)
Yusuf Zihni (Universitas Mulawarman, Samarinda, Indonesia)



Article Info

Publish Date
10 Apr 2022

Abstract

This community sservice aims to strive Makrifah Herbal's long-term viability and prepare the legality of business licensing. In order to decide whether or not to implement an innovation, as well as to ensure its long-term viability, social innovation is required. This program is the implementation of PT Pupuk Kaltim's Corporate Social Responsibility (CSR) program through the cultivation of family medicinal plants in the Makrifah Herbal group. Composting training; marketing training through the marketplace and social media; production and business activity training; business and product licensing assistance; product collaboration; and marketing assistance are some of the methods for implementing community service program. This program focuses on improving the long-term viability of the company. Because it already has a halal certificate from the East Kalimantan MUI and a product distribution permit from the BPOM, CV Makrifah Herbal has met the requirements as a business entity that is ready to compete in the national or global market for herbal products.

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Journal Info

Abbrev

ce

Publisher

Subject

Arts Humanities Education Public Health Social Sciences

Description

Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related ...