Industrial Research Workshop and National Seminar
Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)

Identifikasi Peran Nano Influencer dalam E-WOM Engagement di Media Sosial terhadap Minat Beli

Livia Nadhifa Putri (Politeknik Negeri Bandung)
Adila Sosianika (Politeknik Negeri Bandung)
Widi Senalasari (Politeknik Negeri Bandung)

Article Info

Publish Date
01 Sep 2021

Abstract

Identifikasi Peran Nano Influencer dalam E-WOM Engagement di Media Sosial terhadap Minat Beli

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Journal Info
Industrial Research Workshop and National Seminar
Website

Abbrev

proceeding

Publisher

Politeknik Negeri Bandung

Subject

Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Other

Description

Industrial Research Workshop and National Seminar (IRWNS) adalah forum diseminasi hasil-hasil penelitian sains terapan yang dilakukan setiap tahun di Politeknik Negeri Bandung. Forum ini merupakan ajang untuk saling bertukar informasi, pengetahuan, dan pengalaman antara pihak praktisi industri, ...