Negotium: Jurnal Ilmu Administrasi Bisnis
Vol 4, No 1 (2021): Negotium Vol. 4 No. 1 Januari-Juni 2021

ANALISIS TINGKAT KEPUASAN WISATAWAN PADA DESTINASI PARIWISATA KOTA LHOKSEUMAWE

Agustinawati Agustinawati (Program Studi Kewirausahaan Fakultas Ekonomi dan Bisnis Universitas Malikussaleh)
Samsidar Samsidar (Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Malikussaleh)



Article Info

Publish Date
11 Apr 2021

Abstract

Tourist satisfaction is an important indicator that must be considered in the service business sector, especially businesses in tourism destinations. It is a standard that can be used to evaluate the level of performance of tourism services and products. Lhokseumawe City has several tourism destinations that are in great demand and become tourist destinations for local and foreign tourists. This study aims to describe the level of tourist satisfaction based on indicators of product, price, promotion, location, people, process and physical evidence. Data collection was carried out using questionnaires which were distributed directly to tourists visiting tourist destinations using accidental sampling and analyzed using the tendency category method, namely high, medium and low. The results of the study indicate that the level of tourist satisfaction with tourism destinations in the city of Lhokseumawe as a whole belongs to the medium category

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Journal Info

Abbrev

na

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Negotium: Jurnal Ilmu Administrasi Bisnis publishedby Program Studi Administrasi Bisnis Universitas Malikussaleh, Lhokseumawe Aceh Indonesia. This journal is based on the peer-review process and is published twice a year. Negotium: Jurnal Ilmu Administrasi Bisnis receives research articles and ...