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All Journal Negotium: Jurnal Ilmu Administrasi Bisnis
Samsidar Samsidar
Faculty Of Economic And Business, Universitas Malikussaleh
Economics, Econometrics & Finance Social Sciences

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ANALISIS TINGKAT KEPUASAN WISATAWAN PADA DESTINASI PARIWISATA KOTA LHOKSEUMAWE Agustinawati Agustinawati; Samsidar Samsidar
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 4 No 1 (2021): Januari-Juni
Publisher : Program Studi Administrasi Bisnis

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Abstract

Tourist satisfaction is an important indicator that must be considered in the service business sector, especially businesses in tourism destinations. It is a standard that can be used to evaluate the level of performance of tourism services and products. Lhokseumawe City has several tourism destinations that are in great demand and become tourist destinations for local and foreign tourists. This study aims to describe the level of tourist satisfaction based on indicators of product, price, promotion, location, people, process and physical evidence. Data collection was carried out using questionnaires which were distributed directly to tourists visiting tourist destinations using accidental sampling and analyzed using the tendency category method, namely high, medium and low. The results of the study indicate that the level of tourist satisfaction with tourism destinations in the city of Lhokseumawe as a whole belongs to the medium category
IDENTIFIKASI PENGARUH PEMASARAN PARIWISATA HALAL DI KOTA LHOKSEUMAWE TERHADAP PEREKONOMIAN MASYARAKAT LOKAL Samsidar Samsidar; Agustinawati Agustinawati; Dini Aylulliyah; Ayu Safitri
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 4 No 2 (2021): Juli-Desember
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v4i2.6281

Abstract

The tourism industry in Lhokseumawe City. has experienced rapid development and made Halal tourism a leading sector. This research was conducted   to   determine   promotion of halal tourism   on   the   economics local society in Lhokseumawe City. This study uses a qualitative descriptive  approach. The data were obtained through quisioner and in-depth interviews from Muslim tourism businesses.. The multiple regression method was used to analyze data. The results of the study show that the advertising of halal tourism destinations is very significans influence of economics local society and the quality variables that still need to  be improved are the variables of branding  andselling.
Co-Authors Agustinawati Agustinawati Ayu Safitri Dini Aylulliyah