Agustinawati Agustinawati
Faculty Of Economics And Business, Universitas Malikussaleh

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ANALISIS TINGKAT KEPUASAN WISATAWAN PADA DESTINASI PARIWISATA KOTA LHOKSEUMAWE Agustinawati Agustinawati; Samsidar Samsidar
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2021): Negotium Vol. 4 No. 1 Januari-Juni 2021
Publisher : Program Studi Administrasi Bisnis

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Abstract

Tourist satisfaction is an important indicator that must be considered in the service business sector, especially businesses in tourism destinations. It is a standard that can be used to evaluate the level of performance of tourism services and products. Lhokseumawe City has several tourism destinations that are in great demand and become tourist destinations for local and foreign tourists. This study aims to describe the level of tourist satisfaction based on indicators of product, price, promotion, location, people, process and physical evidence. Data collection was carried out using questionnaires which were distributed directly to tourists visiting tourist destinations using accidental sampling and analyzed using the tendency category method, namely high, medium and low. The results of the study indicate that the level of tourist satisfaction with tourism destinations in the city of Lhokseumawe as a whole belongs to the medium category
STUDI ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN BERKUNJUNG WISATAWAN DOMESTIK DITINJAU DARI PERSPEKTIF DAYA TARIK DESTINASI WISATA HUTAN LINDUNG KOTA LANGSA Agustinawati Agustinawati; Samsidar Samsidar; Halida Bahri; Mutiara Sri Devi; Zahratul Muntari
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 5, No 1 (2022): Negotium Vol. 5 No. 1 Januari-Juni 2022
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v5i1.8347

Abstract

This study examined the effect of tourism attractiveness on the decision to visit city forest park of Kota Langsa Tourism Destination. This study uses primary data obtained by distributing questionnaires to 100 respondents selected using the Accidental sampling method. The data analysis method used was a multiple linear regression method with the help of SPSS. The results partially showed that tourist attraction positively and significantly influenced the decision to visit the city forest park of Kota Langsa Tourism Destination Simultaneously, tourist attraction significantly influenced the decision to visit the city forest park of Kota Langsa Tourism Destination.