Jurnal Kreativitas dan Inovasi (Jurnal Kreanova)
Vol 2 No 1 (2022)

MEDIA WEBSITE SEBAGAI SOLUSI PROMOSI PENJUALAN PADA UMKM

Noerchoidah Noerchoidah (Universitas PGRI Adi Buana Surabaya)
Nurdina Nurdina (Universitas PGRI Adi Buana Surabaya)



Article Info

Publish Date
11 Jul 2022

Abstract

Currently, the existence of information technology is unavoidable. The COVID-19 pandemic has brought changes in consumer consumption patterns from traditional sales patterns to a website-based digitalized sales system. MSMEs in Janti village still use the traditional sales system. This condition makes it difficult for MSMEs in Janti village to carry out sales promotions. The purpose of community service is to provide solutions faced through socialization activities and website creation training as a means of promoting MSME products in Janti village. This is a new breakthrough for MSMEs because traditional marketing is no longer effective. Implementation of activities with the methods of socialization, discussion, and training. The socialization and training activities received a positive response from MSME actors. Overall, the activity went smoothly and received a positive response from MSME actors. The results of these activities have an impact on increasing sales so that the income of MSMEs also increases as general, so that it will impact to increase economic and role of human resource. There the COVID-19 in 2020-2021 makes MSMEs in Janti Village have capable although has hard work.

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Journal Info

Abbrev

kreanova

Publisher

Subject

Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal KREANOVA merupakan jurnal pengabdian kepada masyarakat yang memiliki tujuan untuk memfasilitasi para ilmuwan, pelaksana pengabdian kepada masyarakat dan praktisi bisnis dalam mempublikasikan kegiatan pengabdian kepada masyarakat yang meliputi bidang ekonomi, manajemen dan bisnis,, akuntansi, ...