PROMOSI DAN PELAYANAN SEBAGAI STRATEGI MEMPERTAHANKAN USAHA PADA TOKO RITEL DI SUKABUMI

Hanipah Hanipah (Institut Manajemen Wiyata Indonesia)
Zeffanya Raphael Wijaya (Institut Manajemen Wiyata Indonesia)

Jurnal Ekonomi, Bisnis dan Manajemen
Vol. 1 No. 3 (2022): September: Jurnal Ekonomi, Bisnis dan Manajemen

The purpose of this study is to see and analyze how a retail business maintains its business, including maintaining customer loyalty. The research was conducted at a retail store in Sukabumi. Methods of data collection is done through observation and interviews with resources in the store. The results showed that: 1) retail stores in maintaining their business utilize various promo modules and involve the active role of all resources in the store; 2) retail stores provide all the best to consumers, through an attitude that prioritizes 5S, and strives to meet every consumer need, so as to maintain consumer trust and loyalty; 3) the ability to promote and good service makes retail stores can compete with competitors and can maintain their business.