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All Journal Jurnal Ekonomi, Bisnis dan Manajemen
Hanipah Hanipah
Institut Manajemen Wiyata Indonesia
Economics, Econometrics & Finance

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PROMOSI DAN PELAYANAN SEBAGAI STRATEGI MEMPERTAHANKAN USAHA PADA TOKO RITEL DI SUKABUMI Hanipah Hanipah; Zeffanya Raphael Wijaya
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 1 No. 3 (2022): September: Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

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Abstract

The purpose of this study is to see and analyze how a retail business maintains its business, including maintaining customer loyalty. The research was conducted at a retail store in Sukabumi. Methods of data collection is done through observation and interviews with resources in the store. The results showed that: 1) retail stores in maintaining their business utilize various promo modules and involve the active role of all resources in the store; 2) retail stores provide all the best to consumers, through an attitude that prioritizes 5S, and strives to meet every consumer need, so as to maintain consumer trust and loyalty; 3) the ability to promote and good service makes retail stores can compete with competitors and can maintain their business.  
Co-Authors Zeffanya Raphael Wijaya