Jurnal Berdaya Mandiri
Vol. 3 No. 1 (2021): Jurnal Berdaya Mandiri (JBM)

Sosialisasi Marketing Mix Pada Home Industry Sambal Pecel Dusun Putat 1 Kabupaten Gunung Kidul

Kartinasari Ayuhikmatin Sekarjati (Teknik Industri, Institut Sains & Teknologi AKPRIND Yogyakarta)
Angger Bagus Prasetiyo (Teknik Mesin, Institut Teknologi Nasional Yogyakarta)

Article Info

Publish Date
27 May 2021

Abstract

Developments that occur in companies and entrepreneurs in the marketing department require and entrepreneurs to think creatively in order to be able to survive in this intense competition. Community service counseling was carried out regarding the socialization of the marketing mix to the people of Putat 1 Hamlet, Putat Hamlet, Gunung Kidul. The purpose of conducting this marketing mix outreach activity is to answer the latest problems of the people of Putat 1 Hamlet in developing their entrepreneurship. To improve the economy of the people of Putat 1 Hamlet, develop the potential for processed products, namely the chili pecel product. The 7P marketing mix method is used as a reference in developing the sambal pecel entrepreneurship, especially in the marketing section by the people of Putat Village 1.The results obtained from this outreach activity are the increase in knowledge Putat 1 Hamlet community regarding the marketing of the chili pecel product.

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Journal Info
Jurnal Berdaya Mandiri
Website

Abbrev

lppm

Publisher

Universitas PGRI Yogyakarta

Subject

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Description

The Jurnal Berdaya Mandiri contains writings originating from research on community organizations, industries, and related agencies in order to increase community participation in development, community empowerment and or the implementation of community ...