Austronesian: Journal of Language Science & Literature
Vol. 1 No. 2 (2022): Austronesian: Journal of Language Science & Literature

Verbal and Non-verbal Signs of “Scream” Movie Posters

Ni Putu Mirah Handayani (Unknown)
Desak Putu Eka Pratiwi (Unknown)
I Gusti Ayu Vina Widiadnya Putri (Unknown)



Article Info

Publish Date
17 Aug 2022

Abstract

This study aims to analyze the verbal and non-verbal signs and to figure out the meaning of verbal and non-verbal signs in Scream movie posters. An observation method was used to collect the data. The data were taken from two Scream movie posters downloaded from https://m.imdb.com. The method used is a qualitative approach. To analyze verbal and non-verbal signs, researchers used Saussure's semiotic theory, while to analyze the meaning, researchers used the theories of Barthes and Cerrato. As a result, the researchers found eight verbal and five non-verbal signs in these Scream movie posters. The creator's message is usually conveyed implicitly, requiring the viewers to interpret the meaning of the movie posters. The presence of both verbal and non-verbal signs in the movie poster serves to highlight the creator's message to the audience. Furthermore, a movie poster tends to promote a movie, provide information, and persuade the audience to watch the movie.

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Journal Info

Abbrev

austronesian

Publisher

Subject

Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Description

Austronesian: Journal of Language Science & Literature is an open access journal, single blind peer-reviewed, published by CV Wahana Publikasi. This journal is an area studies journal that publishes research articles, especially in the field of linguistics and literature covering all regions or ...