<![CDATA[The development of technology today has a considerable influence on the community, one ofthe frequent influences in society today always wants everything instant to just go shopping,sometimes lazy to do. E-commerce is one of the examples of technological developments andis a place of online buying and selling transactions that are much in demand today. Shopee isone of the e-commerce that provides a place to bring together sellers and buyers to maketransactions online and become one of the most visited e-commerce. This research wasconducted to know the decision of consumer purchase through Shopee e-commerce inBandung. Data is obtained by spreading the questionnaire through Google form. The researchmethod used is a descriptive analysis method with a quantitative approach. The data analysismethods used are validity testing, reliability testing, and descriptive testing. Based on theresults of the study, consumer purchasing decision through Shopee e-commerce consists of sixdimensions: product selection, brand selection, distributor options, purchase time, purchaseamount, and payment method which is consistently included in the strong category ofdetermining purchase decisions with a value of 3.73. The highest dimensions are productselection dimensions and the lowest dimensions are payment method dimensions.]]>
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