Applied Business and Administration Journal
Applied Business & Administration Journal is scientific journal published by Ebiz Prima Nusa. Applied Business & Administration Journal aims to be a space for developing applied business science and administration as well as management. ABAJ is a medium for researchers, academicians, professionals, practitioners, and students that are interested in the world of applied business, administration, and management in general. ABAJ start its publication since January 2022 with frequency of issuance 3 times 1 year (January, May, September)
Articles
29 Documents
<![CDATA[Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pengguna Aplikasi Go-Food Selama Pandemik Covid-19: Studi Pada Konsumen Kota Bandung ]]>
<![CDATA[Mohammad Rizal Gaffar]]>;
<![CDATA[Nur Suci Vidina]]>;
<![CDATA[Harmon Chaniago]]>
<![CDATA[ Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition ]]>
Publisher : <![CDATA[Ebiz Prima Nusa ]]>
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<![CDATA[The Go-Food application is an application that serves online food and beverage orders made by PT Gojek Indonesia. There are several new policies made by PT Gojek Indonesia to reduce the spread of the COVID-19 pandemic, but there are still some driver partners and merchant partners who have not implemented these policies, such as there are Go-Food drivers who are inconsistent in using masks and gloves. , there is no guarantee for the cleanliness of food or beverage processing from the seller, and the company has not guaranteed the implementation of social distancing for its employees. This study aims to explain whether service quality has an influence on customer satisfaction of Go-Food application users during the COVID-19 pandemic for consumers in Bandung City. This study is a quantitative study with a descriptive method that examines the effect of service quality on customer satisfaction using the Go-Food application during the COVID-19 pandemic on consumers in the City of Bandung. The population used in this study was 912,000 people in the city of Bandung in the young age group (15-34 years) who used the Go-Food application during the COVID-19 pandemic with a total sample of 384 Go-Food consumers during the COVID-19 pandemic. young age group (15-34 years). The sampling technique used is a simple random sampling technique. The data collection technique used in this research is a survey technique through the distribution of online questionnaires via google form. The data of this study were analyzed by simple linear regression method. The results of this study indicate that there is a positive and significant effect on service quality on customer satisfaction using the Go-Food application during the COVID-19 pandemic on consumers in the city of Bandung.]]>
<![CDATA[Haruskah Jenjang Diploma-3 Ditingkatkan Menjadi Sarjana Terapan ]]>
<![CDATA[Mohammad Rizal Gaffar]]>;
<![CDATA[Mamun Sutisna]]>;
<![CDATA[Tangguh Dwi Pramono]]>;
<![CDATA[Yayan Firmansyah]]>
<![CDATA[ Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition ]]>
Publisher : <![CDATA[Ebiz Prima Nusa ]]>
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<![CDATA[The Directorate General of Vocational Education, Ministry of Education and Culture, has begun to paymore attention to Vocational education. The real steps of the Directorate General of Vocational Educationof the Ministry of Education and Culture can be seen from its two special programs, namely the D2 fasttrack program for SMK and the D-3 upgrade program to applied bachelor's degree. This study aims toprovide a basis for one of the universities in Bandung to determine whether it is the right step to increasethe D-3 level to become an Applied Bachelor. Quantitative Descriptive Analysis was conducted to providea real picture of the condition of existing D-3 students. The results showed that the majority of studentschose the D-3 level because they wanted to immediately graduate from college and then work. Meanwhile,students who enter the D-3 level because they are not accepted in the first choice occupy the lowest positionon the D-3 level selection criteria indicator and are included in the assessment criteria. Therefore, there isstill no urgency to increase the D-3 level to an Applied Bachelor degree from the perspective of highereducation consumers, namely college students.]]>
<![CDATA[Analisis Keputusan Pembelian Konsumen Melalui E-Commerce Shopee Di Kota Bandung ]]>
<![CDATA[Ulfa Widaningsih]]>;
<![CDATA[Sholihati Amalia]]>
<![CDATA[ Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition ]]>
Publisher : <![CDATA[Ebiz Prima Nusa ]]>
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<![CDATA[The development of technology today has a considerable influence on the community, one ofthe frequent influences in society today always wants everything instant to just go shopping,sometimes lazy to do. E-commerce is one of the examples of technological developments andis a place of online buying and selling transactions that are much in demand today. Shopee isone of the e-commerce that provides a place to bring together sellers and buyers to maketransactions online and become one of the most visited e-commerce. This research wasconducted to know the decision of consumer purchase through Shopee e-commerce inBandung. Data is obtained by spreading the questionnaire through Google form. The researchmethod used is a descriptive analysis method with a quantitative approach. The data analysismethods used are validity testing, reliability testing, and descriptive testing. Based on theresults of the study, consumer purchasing decision through Shopee e-commerce consists of sixdimensions: product selection, brand selection, distributor options, purchase time, purchaseamount, and payment method which is consistently included in the strong category ofdetermining purchase decisions with a value of 3.73. The highest dimensions are productselection dimensions and the lowest dimensions are payment method dimensions.]]>
<![CDATA[Pembuatan Aplikasi Perjalanan Dinas Berbasis Web di Kesatuan Bisnis Mandiri (KBM) Ecotourism Perum Perhutani Divisi Regional Jawa Barat Dan Banten ]]>
<![CDATA[Maisya Sabilla]]>;
<![CDATA[Mukaram]]>;
<![CDATA[Ivon Sandya Sari Putri]]>
<![CDATA[ Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition ]]>
Publisher : <![CDATA[Ebiz Prima Nusa ]]>
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<![CDATA[Kesatuan Bisnis Mandiri (KBM) Ecotourism was formed at May 4th 2009 to manage tourist attractionsunder Perum Perhutani, the Regional Division of West Java and Banten. Because of that, KBMEcotourism requires employees and managers to monitor or directly supervise tourist attractions on aregular basis through business trips. Every trip requires a business trip warrant or SPPD approved byGeneral Manager and made by HR staff. Beside SPPD, travel documents needed by employees areaccountability sheets that contain details of travel expenses. Currently, business trip recording systemat KBM Ecotourism uses Microsoft Excel. SPPD and accountability sheets are created by manuallychanging the existing templates. The calculation of business trip expenses are still done manually byHR staff. To overcome this problem, a better system is needed so that the management of business tripin KBM Ecotourism becomes more effective and efficient. Because of that, a business trip applicationweb-based was created to manage business trip in KBM Ecotourism. This application made by waterfallsoftware development method. The waterfall model consists of analysis, design, coding and testing.After the application has been made, it is tested by the staff. The results of the implementation showthat this application is easy to use and the recording of business trip in the company becomes faster.Compared with the previous system, the information of business trip displayed was more detailed.Travel document template also doesn't need to be changed many times because it will be processedimmediately by the system and ready to be downloaded.]]>
<![CDATA[Penggunaan Appsheet untuk Pencatatan Transaksi Sederhana pada Bisnis Kecil ]]>
<![CDATA[Eric Waviandy]]>
<![CDATA[ Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition ]]>
Publisher : <![CDATA[Ebiz Prima Nusa ]]>
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<![CDATA[The development of increasingly sophisticated technology is an advantage for business development.Especially the new ones. With the rapid development of information technology, data transfer is alsobecoming faster. Information systems require the need to process daily transactions, supportadministrative activities and provide reports. The use of website-based applications can increaseproductivity in carrying out administrative activities such as recording transactions. Appsheet is anapplication that can be used to create transaction recording applications. Of course, with the additionof other applications such as Google Drive and Google Sheets. Some of these applications can becombined to create applications that can later be used to record transactions in small businesses suchas the Independent Economic Movement (GEMI) conducted by residents of RT 04 RW 18, CipageranVillage, Cimahi City. Based on the research that has been done, it can be concluded that theapplication for recording transactions at GEMI can be designed in web form, using an Appsheet andusing Google Sheets to store sales data. Based on the test results, it was found that this salesapplication can make it easier for the GEMI treasurer to process the transaction activities that occur,so that sales transaction data can be stored and managed properly in a Google Spreadsheet.]]>
<![CDATA[Hubungan Technology Acceptance Models (TAM), Gaya Hidup, Produk dan Kepercayaan Konsumen terhadap Keputusan Pembelian Toko Daring ]]>
<![CDATA[Abdul Malik Sayuti]]>;
<![CDATA[Wahyu Rafdinal]]>;
<![CDATA[Chandra Budhi Septyandi]]>
<![CDATA[ Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition ]]>
Publisher : <![CDATA[Ebiz Prima Nusa ]]>
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<![CDATA[This study aims to analyze the importance of online store features in influencing customer’spurchasing decisions on online stores. This study uses the theory of acceptance model inanalyzing the factors of technology acceptance in online stores and effect of lifestyle, product,trust on online purchase decision. Respondents in this study are 180 peoples who have boughtfashion products in the online stores. The selection of samples using convenience samplingtechnique is a sampling procedure that selects samples from people or units that are most easilyfound or accessed. The data analysis technique used is Structural Equation Model based onPartial Least Square (SEM-PLS). The results show that perceived usefulness of the technologyacceptance model in the online store affect purchasing decisions at the online store. Lifestyle,products, usefullnes of technology in online stores, and trust play an important role in influenceon Purchase Decisions on the online store. The results have no moderating effect on onlinepurchase decision.]]>
<![CDATA[Desain Ransel Sekolah khusus produksi usaha Mikro (Studi Perspektif Kepuasan dan kebutuhan Pasar) ]]>
<![CDATA[Dedy Saefulloh]]>;
<![CDATA[Tomy Andrianto]]>
<![CDATA[ Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition ]]>
Publisher : <![CDATA[Ebiz Prima Nusa ]]>
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<![CDATA[Penelitian ini bertujuan untuk memberikan masukan kepada para pendamping UMKM pengrajin tas ransel sekolah dalam merancang desain tas ransel sebagai bagian dari pengembangan produk berdasarkan pemahaman perspektif kepuasan dan kebutuhan pasar. Hal ini diperlukan untuk mengurangi ketergantungan usaha mereka kepada mitra usaha pemberi order maklun dan memberikan bekal tambahan aspek produksi yaitu desain tas ketika mereka siap mandiri. Survey kepuasan dan kebutuhan dilakukan selama bulan Juli-Agustus tahun 2021 melalui kuesioner yang disebarkan secara elektronik Google forms. Terdapat 225 responden yang memenuhi syarat dan terlibat aktif menjawab keseluruhan pertanyaan. Survey kepuasan menunjukkan mereka rata rata cukup puas dengan kepuasan paling tinggi terletak pada kekuatan bahan, kualitas jahitan, dan desain tas. Sedangkan survey kebutuhan menunjukkan daya tahan ransel, fungsi dan kapasitas termasuk jumlah kantong yang lengkap menjadi prioritas responden. Selain itu desain alas punggung yang nyaman dan empuk juga menjadi tambahan termasuk fungsi lain atau mulitfungsi dari tas untuk olahraga dan aktifitas luar lainnya.]]>
<![CDATA[Penerapan CRM Untuk Meningkatkan Loyalitas Pelanggan ]]>
<![CDATA[Yasmine Sekarkinasih Hardiana]]>;
<![CDATA[Tangguh Dwi Pramono]]>
<![CDATA[ Applied Business and Administration Journal Vol. 1 No. 2 (2022): Applied Business ]]>
Publisher : <![CDATA[Ebiz Prima Nusa ]]>
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<![CDATA[This article provides information on implementing CRM to increase customer loyalty. The use of CRM and its tools are useful to make it easier for business actors to continue to reach every customer, improve customer relationships and maintain customer relationships. The importance of using CRM and its tools is that business actors can continue to provide the latest innovations, improve services and continue to establish good relationships with customers in order to create customer loyalty. Customer loyalty is important for the survival of a business, with loyalty with them making regular purchases, recommending products or services offered by the company can help companies to continue to survive in the long term and have strong customers.]]>
<![CDATA[Implementasi Sistem Informasi Sumber Daya Manusia dan Manfaatnya Bagi Organisasi ]]>
<![CDATA[Muhamad Dzakir Jibral Raflian]]>
<![CDATA[ Applied Business and Administration Journal Vol. 1 No. 2 (2022): Applied Business ]]>
Publisher : <![CDATA[Ebiz Prima Nusa ]]>
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<![CDATA[The development and use of information management systems (MIS) is a modern phenomenon concerned with the proper use of information which will lead to better planning, better decision making, and better results. In a company or organization there are various benefits of an information system if we use it properly. The role of a management that demands the deployment and use of an efficient resource to achieve a goal. And so will encourage the management function by receiving more information. quick and precise. So trying to find the effect of the application of Human Resources Information Systems towards time efficiency, cost efficiency, information quality, and managerial satisfaction.]]>
<![CDATA[KEGUNAAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ]]>
<![CDATA[Tita Rachmawati]]>
<![CDATA[ Applied Business and Administration Journal Vol. 1 No. 2 (2022): Applied Business ]]>
Publisher : <![CDATA[Ebiz Prima Nusa ]]>
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<![CDATA[In a competitive market competition, a company needs to maintain positive relationships with customers. This is because customers are the key to the success of a business, without customers, a business will not be possible to keep running. The existence of a good CRM (Customer Relationship Management) program can help companies provide satisfaction to customers. In this article, what we will find out is about the influence of CRM in maintaining and providing satisfaction to customers. In addition, CRM can also help companies increase market share, productivity, and superior employee morale by increasing customer knowledge and also higher customer satisfaction to increase customer loyalty. As a provider of satisfaction, companies will also have clearer information about who their customers are, what their needs are, and what will make them more satisfied.]]>
