Jurnal Ekonomi
Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022

IMPACT OF EQ AND CULTURE OF CONSUMERISM TO INTEREST IN ONLINE SHOPPING BASED ON LIVE STREAMING ON SOCIAL MEDIA

Berupilihen Br Ginting (Accounting Study Program, Politeknik Unggul LP3M, Indonesia)
Nirmalasari (Computerized Accounting Study Program, Politeknik Unggul LP3M, Indonesia)
Srie Hartati (Secretary Study Program, Politeknik Unggul LP3M, Indonesia)

Article Info

Publish Date
28 Sep 2022

Abstract

Technological developments penetrate all aspects. Live Streaming on efouria social media is hard to contain. This study aims to see the impact of EQ and consumerism culture on online shopping interest based on Live Streaming on Social Media. Types of quantitative research. The student population of the Politeknik Unggul LP3M Accounting and Computerized Accounting Study program. The sample is 84 students. The study results found that consumerism culture and Emotional Quotient (EQ) had an impact on online shopping interest. The p-sig value is 0.000 < 0.05

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Journal Info
Jurnal Ekonomi
Website

Abbrev

Ekonomi

Publisher

SEAN INSTITUTE

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts ...