Jurnal Ilmiah Wahana Pendidikan
Vol 8 No 14 (2022): Jurnal Ilmiah Wahana Pendidikan

Pengaruh Promosi Instagram dan Celebrity Endorsement Terhadap Keputusan Pembelian Geprek Bensu di Karawang

Muhamad Ari Maulana (Unknown)
Dede Jajang Suyaman (Unknown)

Article Info

Publish Date
15 Aug 2022

Abstract

This study aims to examine and analyze the effect of the Promotion of Instagram and Celebrity Endorsement on Purchasing Decisions. This study uses quantitative methods with descriptive and verification approaches. It found a sample of 100 people and a population of 1,730 using the Slovin formulas. The sampling technique used is purposive sampling. This study uses multiple regression analysis. The results of this study indicate partially Instagram promotion has a partial significant influence on Purchasing Decisions. Celebrity Endorsement does not have a partial significant effect on Purchasing Decisions. Simultaneously, the Promotion of Instagram and Celebrity Endorsement has a simultaneous influence on Purchasing Decisions by 60.1%.

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Journal Info
Jurnal Ilmiah Wahana Pendidikan
Website

Abbrev

JIWP

Publisher

Universitas Bumi Hijrah Tidore

Subject

Religion Education Social Sciences Other

Description

Jurnal Ilmiah Wahana Pendidikan (JIWP) Diterbitkan sebagai upaya untuk mempublikasikan hasil-hasil penelitian dan temuan di bidang pendidikan . Jurnal ini terbit 4 bulanan, yaitu bulan April, Agustus dan Desember. *Ruang Lingkup* Memuat hal kajian, analisis, dan penelitian tentang perancangan, ...