International Journal of Tourism and Hospitality in Asia Pasific
Vol 2, No 2 (2019): June 2019

Case Study on TGV Cinemas SDN BHD

Bt Sapian, Nur Dini Izzati (Unknown)
Kee, Daisy Mui Hung (Unknown)
Bt Abu Hassan, Nurul Nadia (Unknown)
Bt Ahmad Faizh, Nur Farah Izzah (Unknown)
Bt Miswan, Nadia Izzati (Unknown)



Article Info

Publish Date
20 Jun 2019

Abstract

The project is about a case study on TGV Cinemas Sdn Bhd. TGV Cinemas is one of Malaysia’s premier film exhibition companies and established its name as a pioneer of cinema industry. We focus on the issues faced by this company which are inefficiency of customer services such as call centre and online movie ticket purchase, employees’ services, unreasonable food and beverages prices and maintenance of hall. The methodology that we employed to conduct this project is by interviewing the employees, distributing questionnaire among random people and online research. This study will discuss the solutions that can be implemented by the company to solve these problems which are improving their website system, expand employees’ skills, adjust their prices for foods and beverages and perform regular inspection. Keywords: TGV, Cinema Industry, Customer Services, Employees’ Services, Unreasonable Food and Beverages Prices, Maintenance of Hall

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Journal Info

Abbrev

IJTHAP

Publisher

Subject

Humanities

Description

IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to ...