Journal of International Conference Proceedings
Vol 2, No 3 (2019): Proceedings of the 5th International Conference of Project Management (ICPM) Yog

Improved Marketing Performance and Product Innovation for The Optimization of Competitive Advantage

Harianto Harianto (Universitas Pembangunan Panca Budi, Medan)
Sri Rahayu (Universitas Pembangunan Panca Budi, Medan)
Megasari Gusandra Saragih (Universitas Pembangunan Panca Budi, Medan)

Article Info

Publish Date
07 Dec 2019

Abstract

This research analyses on improving marketing performance and product innovation for the optimization of competing excellence. Sample amounted to 100 customers of UKM Dodol workshop of the Perbaungan Serdang Regency Bedagai by using SPSS Analysis tool version 19.0. The results showed that the marketing performance and product innovations have significant effect on the competitive advantage of UKM Dodol workshop of Serdang Regency Bedagai.

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Journal Info
Journal of International Conference Proceedings
Website

Abbrev

JICP

Publisher

AIBPM Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Description

JICP is proceedings series that aims to publish proceedings from conferences, in the fields of economics, business, and management research. All proceedings in this website are open access, which means the published articles are permanently free to read, download, copy, and distribute. The online ...