Media Ekonomi
Media Ekonomi : Vol 15 No 1 Januari 2015

PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN KOPERASI KARYAWAN SEJAHTERA UNIVERSITAS MUHAMMADIYAH PURWOKERTO

Eka Yuliana (Unknown)
Muchammad Agung Miftahudin (Unknown)

Article Info

Publish Date
01 Jan 2015

Abstract

This research aimed analyze the independent variable effect (tangibles, reliability, responsiveness, assurance, and empathy) towards the dependent variable (consumers satisfactory) in Koperasi Karyawan Sejahtera University of Muhammadiyah Purwokerto. In this research, the researcher did the sampling by distributing questionnaire. The total of sample was 120 respondents. The analysis don was by double regression analysis. The t test showed that the independent variable of tangibles, reliability, responsiveness, assurance, and empathy affected partially towards the dependent variable consumers’ satisfactory, while the variable of reliabilty and responsiveness did not affect on consumers’ satisfactory in a whole. Based on the elasticity test, the variable of tangibles affected dominantly toward consumers’ satisfactory. Keywords: tangibles, reliability, responsiveness, assurance, and empathy, consumers’ satisfactory

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Journal Info
Media Ekonomi
Website

Abbrev

MEDEK

Publisher

Universitas Muhammadiyah Purwokerto

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Media Ekonomi Journal invites academics and researchers who do original research in the fields of economics and management including but not limited to: 1. Marketing Management 2. Financial Management 3. Human Resource Management 4. Entrepreneurship 5. Monetary Economics 6. Islamic Econimicsm, ...