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All Journal Media Ekonomi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Muchammad Agung Miftahudin
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN KOPERASI KARYAWAN SEJAHTERA UNIVERSITAS MUHAMMADIYAH PURWOKERTO Eka Yuliana; Muchammad Agung Miftahudin
Media Ekonomi Media Ekonomi : Vol 15 No 1 Januari 2015
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/medek.v15i1.1288

Abstract

This research aimed analyze the independent variable effect (tangibles, reliability, responsiveness, assurance, and empathy) towards the dependent variable (consumers satisfactory) in Koperasi Karyawan Sejahtera University of Muhammadiyah Purwokerto. In this research, the researcher did the sampling by distributing questionnaire. The total of sample was 120 respondents. The analysis don was by double regression analysis. The t test showed that the independent variable of tangibles, reliability, responsiveness, assurance, and empathy affected partially towards the dependent variable consumers’ satisfactory, while the variable of reliabilty and responsiveness did not affect on consumers’ satisfactory in a whole. Based on the elasticity test, the variable of tangibles affected dominantly toward consumers’ satisfactory. Keywords: tangibles, reliability, responsiveness, assurance, and empathy, consumers’ satisfactory
Analisis Pengaruh Lokasi, Variasi Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian pada Toko Sihab Grosir dan Eceran di Kecamatan Padaherang Halda Nurohmah; Muchammad Agung Miftahudin; Arini Hidayah; Meydy Fauziridwan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9259

Abstract

The growth of the retail industry in Padaherang District, Pangandaran Regency, has intensified competition between modern retail outlets and traditional stores, including staple goods businesses. This study aims to analyze the influence of location, product variety, and service quality on consumer purchasing decisions at Toko Sihab (Wholesale and Retail). A quantitative approach was employed using a survey method involving 110 respondents drawn from an estimated population of 1,500 customers, determined based on Roscoe’s guideline. Data were collected through a five-point Likert scale questionnaire and analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that, both partially and simultaneously, location, product variety, and service quality have a positive and significant effect on consumer purchasing decisions. A strategic and accessible location, a wide variety of products that meet consumer needs, and friendly, responsive service are key factors in attracting and retaining customers. These findings highlight the importance of consumer-oriented marketing strategies in enhancing the competitiveness of traditional retail stores amid the growing dominance of modern retail outlets.
Analisis Pengaruh Lokasi, Variasi Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian pada Toko Sihab Grosir dan Eceran di Kecamatan Padaherang Halda Nurohmah; Muchammad Agung Miftahudin; Arini Hidayah; Meydy Fauziridwan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9259

Abstract

The growth of the retail industry in Padaherang District, Pangandaran Regency, has intensified competition between modern retail outlets and traditional stores, including staple goods businesses. This study aims to analyze the influence of location, product variety, and service quality on consumer purchasing decisions at Toko Sihab (Wholesale and Retail). A quantitative approach was employed using a survey method involving 110 respondents drawn from an estimated population of 1,500 customers, determined based on Roscoe’s guideline. Data were collected through a five-point Likert scale questionnaire and analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that, both partially and simultaneously, location, product variety, and service quality have a positive and significant effect on consumer purchasing decisions. A strategic and accessible location, a wide variety of products that meet consumer needs, and friendly, responsive service are key factors in attracting and retaining customers. These findings highlight the importance of consumer-oriented marketing strategies in enhancing the competitiveness of traditional retail stores amid the growing dominance of modern retail outlets.
Co-Authors Arini Hidayah Eka Yuliana Halda Nurohmah Meydy Fauziridwan