The Effectiveness Multi-Level Marketing on Member Growth of Online Application "Minuha" in Lampung

Mukarson Aribowo (Institute of Informatics and Business Darmajaya, Z.A. Pagar Alam St., Bandar Lampung 35142, Indonesia)
Anggalia Wibasuri (Institute of Informatics and Business Darmajaya, Z.A. Pagar Alam St., Bandar Lampung 35142, Indonesia)

Proceeding International Conference on Information Technology and Business
2020: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 6

During the Covid-19 pandemic, any company must do an innovative idea to run a business and market the products. One of them is taking advantage of the MLM business strategy. There are many people who still have a negative stigma about MLM marketing strategies, even though MLM is a marketing strategy. In MLM, the seller benefits from product marketing and compensation from other salespeople under him who are recruited (downline). The MINUHA program is a masterpiece created by the nation's children to raise the economy of the Indonesian people, especially in Lampung through programs to be compiled on the Marketing Plan. Minuha application has 5 stars rating on google play store and it has been downloaded +500 times and has member growth with members of more than 200 people.Keywords      : Multi Level Marketing,Member Growth, Online Aplication “Minuha"