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Mukarson Aribowo
Institute of Informatics and Business Darmajaya, Z.A. Pagar Alam St., Bandar Lampung 35142, Indonesia
Computer Science & IT Economics, Econometrics & Finance

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The Effectiveness Multi-Level Marketing on Member Growth of Online Application "Minuha" in Lampung Mukarson Aribowo; Anggalia Wibasuri
Prosiding International conference on Information Technology and Business (ICITB) 2020: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 6
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

During the Covid-19 pandemic, any company must do an innovative idea to run a business and market the products. One of them is taking advantage of the MLM business strategy. There are many people who still have a negative stigma about MLM marketing strategies, even though MLM is a marketing strategy. In MLM, the seller benefits from product marketing and compensation from other salespeople under him who are recruited (downline). The MINUHA program is a masterpiece created by the nation's children to raise the economy of the Indonesian people, especially in Lampung through programs to be compiled on the Marketing Plan. Minuha application has 5 stars rating on google play store and it has been downloaded +500 times and has member growth with members of more than 200 people.Keywords      : Multi Level Marketing,Member Growth, Online Aplication “Minuha"
Co-Authors anggalia wibasuri