Pengaruh Csr Terhadap Trust, Satisfaction Dan Loyalty

Albertus Maria Setyastanto (STIE INSAN PEMBANGUNAN)
Dwi Ferdiyatmoko Cahya Kumoro (STIE INSAN PEMBANGUNAN)
Marhaendro Purno (STIE INSAN PEMBANGUNAN)

Journal Of Communication Education
Vol 12, No 2 (2018): JOCE IP

ABSTRACT- This research aims to analyzethe influence of Corporate socialresponsibility to Trust, Satisfaction andloyalty is very important for marketingmanager decision making. The study wasconducted on consumers who had purchasedat least 4 times for the last 2 years, did acomplaint, and opened website of GarudaIndonesia. took 200 samples. The methodused is non-probability sampling method withpurposive sampling technique and usingStructural Equation Model (SEM) analysistool.The results of this study are (1) Corporatesocial responsibility has a positive effect onTrust. (2) Corporate social responsibility has apositive effect on Satisfaction. (3) Corporatesocial responsibility has a positive effect onLoyalty. (4) Trust has a positive effect onSatisfaction. (5) Satisfaction positively affectsLoyalty.Keywords: Corporate social responsibility,Trust, Satisfaction, Loyalty.