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Albertus Maria Setyastanto
STIE INSAN PEMBANGUNAN
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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FAKTOR YANG MENENTUKAN MINAT BELI KONSUMEN J.CO DONUTS Albertus Maria Setyastanto
Journal Of Communication Education Vol 10, No 2 (2016): JOCE IP
Publisher : Journal Of Communication Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58217/joce - ip.v10i2.158

Abstract

Abstract Each company will take into account the right strategy to create the product. The product must be able to attract consumers to buy. To be able to formulate appropriate strategies in creating a product is not easy because it takes an understanding of the products that fit the needs and desires of consumers. This research aims to determine any factors that make consumers interested in buying a product J.CO Donuts. Data were collected by distributing 100 questionnaires in Bekasi, in January 2015. In order to analyze the data used Multiple Regression calculation. Based on the results of the study, the authors obtained four factors obtained from the reduction and the results of these four factors, there are three dominant factors that determine interest in buying products J.CO Donuts, namely: product, prices, and place.  Key words: Product, Prices, Place, Promotion, interest in buying Abstrak Setiap perusahaan akan memperhitungkan strategi yang tepat untuk menciptakan produk. Produk tersebut harus mampu menarik minat para konsumen untuk membelinya. Untuk dapat merumuskan strategi yang tepat dalam menciptakan produk tidaklah mudah karena dibutuhkan pemahaman akan produk yang sesuai dengan kebutuhan dan keinginan para konsumen. Penelitian yang dilakukan ini bertujuan untuk mengetahui faktor-faktor apa saja yang membuat konsumen berminat untuk membeli produk J.CO Donuts. Data dikumpulkan dengan menyebarkan 100 kuesioner di wilayah Bekasi, pada bulan Januari 2015. Untuk menganalisis data digunakan perhitungan Regresi Ganda. Berdasarkan hasil penelitian, penulis memperoleh empat faktor yang didapatkan dari hasil reduksi dan dari hasil empat faktor tersebut terdapat tiga faktor dominan yang menentukan minat beli ulang produk J.CO Donuts, yaitu: produk, harga, dan tempat. Kata kunci: Produk, Harga, Tempat, Promosi, Minat beli
PERILAKU IMPOR SUSU DI INDONESIA Albertus Maria Setyastanto
Journal Of Communication Education Vol 10, No 1 (2016): JOCE IP
Publisher : Journal Of Communication Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58217/joce - ip.v10i1.149

Abstract

ABSTRACTThis paper analyzes the behaviour of milk import in Indonesia during 1985 – 2010. Using an Error Correction Model  (ECM), it finds that in the long run, factors influencing the milk import are percapita income, domestic milk real price, and imported milk price. In the short run, the import is influenced by population size of more than 5-year old residents, real domestic price milk, real price of imported milk, and exchange rates. Variables that do not influence milk imports, both in the short run and in the long run, are national milk production, milk exports, population size of less than 5-year old residents, and the government policy on the deletion of milk imports. Keywords : milk import, ECM, percapita income, milk price, exchange rates, government policy JEL, classification numbers: F13, F14
Pengaruh Csr Terhadap Trust, Satisfaction Dan Loyalty Albertus Maria Setyastanto; Dwi Ferdiyatmoko Cahya Kumoro; Marhaendro Purno
Journal Of Communication Education Vol 12, No 2 (2018): JOCE IP
Publisher : Journal Of Communication Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58217/joce - ip.v12i2.67

Abstract

ABSTRACT- This research aims to analyzethe influence of Corporate socialresponsibility to Trust, Satisfaction andloyalty is very important for marketingmanager decision making. The study wasconducted on consumers who had purchasedat least 4 times for the last 2 years, did acomplaint, and opened website of GarudaIndonesia. took 200 samples. The methodused is non-probability sampling method withpurposive sampling technique and usingStructural Equation Model (SEM) analysistool.The results of this study are (1) Corporatesocial responsibility has a positive effect onTrust. (2) Corporate social responsibility has apositive effect on Satisfaction. (3) Corporatesocial responsibility has a positive effect onLoyalty. (4) Trust has a positive effect onSatisfaction. (5) Satisfaction positively affectsLoyalty.Keywords: Corporate social responsibility,Trust, Satisfaction, Loyalty.
Link ATM Bank Syariah ke Bank Konvensional Perspektif Syariah (Studi Kasus Pada Bank Muamalah Indonesia Cabang Yogyakarta) Albertus Maria Setyastanto
Journal Of Communication Education Vol 11, No 1 (2017): JOCE IP
Publisher : Journal Of Communication Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58217/joce - ip.v11i1.89

Abstract

AbstractThis research is about an analysis toward ATM link between Syariah bank, especially Bank Muamalat Indonesia (BMI) and conventional bank in Islamic point of view. As an Islamic bank, BMI had perform Islamic values in its overall operation. The innovation made by BMI, ATM link between BMI and BCA, makes many inquiries from the society, especially academician wheter the product of this ATM link compliance to Syariah rules or not. It is a qualitative research used library as source of datas. It applies content analysis as method of analysis. The research found that the A7M link product between BMI and BCA is compliance to Syariahc rules. BMI cooperate with two switching corporation, namely PT Artajasa and PT Rintis Sejahtera. The cooperation is based on ijarah contract, and contract of ijarah is lawful in Islam. The aim of cooperation among them is to secure benefit for human being and repell the evil. Keywords :  ATM, bank syariah, bank konventional,
Co-Authors Dwi Ferdiyatmoko Cahya Kumoro Marhaendro Purno