<![CDATA[The aim of this study is to investigate the relationship between self monitoring and impulsive buying towards fashion product on adolescent. It was hypothesized that there is a positive relationship between self monitoring and impulsive buying towards fashion product on adolescent. The subjects of this study (N = 92) were the students of Faculty of Economy Gadjah Mada University, Yogyakarta. Two questionnaires were applied to measure self monitoring and impulsive buying towards fashion product on adolescent. The result indicated a positive and significant relationship between attitude towards modernization and entrepreneurship on adolescent (r = 0,402; p = 0,000), meaning that the research hypothesis was accepted. The determination coefficient was 0,162 indicating that the self monitoring contributes 16,2% to the impulsib\ve buying toward fashion product on adolescent.]]>
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