KOMUNIDA: Media Komunikasi dan Dakwah
Vol 9 No 1 (2019): Komunida: Media Komunikasi dan Dakwah

Citra Perempuan dalam Tayangan Iklan TV

Fathiyah (Unknown)
Nur Fahmi Hidayah (Unknown)

Article Info

Publish Date
31 Dec 2019

Abstract

Advertising is an important part of marketing activities, with the ability ofadvertising to build the image of a product able to attract the attention ofpotential consumers. Television advertisements display women in images as sexobjects and decoy. Women as sex objects sre displayed in the form of women’sdomestic roles, while images as a decoy are displayed in the form of sexualexploitation to attract the attention of consumers.

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Journal Info
KOMUNIDA: Media Komunikasi dan Dakwah
Website

Abbrev

komunida

Publisher

Institut Agama Islam Negeri Parepare

Subject

Religion Languange, Linguistic, Communication & Media Social Sciences

Description

KOMUNIDA are Media Komunikasi dan Dakwah is a journal that publishes current original researches on communication phenomenon and dawah studies related to social and cultural context in Indonesia in multi concepts, theories, perspectives, paradigms and methodologies. The focus study of Komunida Media ...