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All Journal KOMUNIDA: Media Komunikasi dan Dakwah
Nur Fahmi Hidayah
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Religion Languange, Linguistic, Communication & Media Social Sciences

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Citra Perempuan dalam Tayangan Iklan TV Fathiyah; Nur Fahmi Hidayah
KOMUNIDA : Media Komunikasi dan Dakwah Vol 9 No 1 (2019): Komunida: Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (238.139 KB) | DOI: 10.35905/komunida.v9i1.1134

Abstract

Advertising is an important part of marketing activities, with the ability ofadvertising to build the image of a product able to attract the attention ofpotential consumers. Television advertisements display women in images as sexobjects and decoy. Women as sex objects sre displayed in the form of women’sdomestic roles, while images as a decoy are displayed in the form of sexualexploitation to attract the attention of consumers.
Co-Authors Fathiyah