E-Jurnal Manajemen Trisakti School of Management (TSM)
Vol 2 No 2 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)

PENGARUH PERCEIVED SECURITY, PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, DAN SOCIAL INFLUENCE TERHADAP ADOPTION OF E -WALLET LinkAja PADA GENERASI Y DI DKI JAKARTA

Gilbert Aryaputra Ganady (Trisakti School of Management)
Denny Septa Haryanti (Sekolah Tinggi Ilmu Ekonomi Trisakti)

Article Info

Publish Date
30 Jun 2022

Abstract

The purpose of this study is to find out the effect of Eco Label, Eco Brand, and Environmental Advertisement on Consumer Purchase Behavior on Tessa Tissue in Bekasi City. This study uses primary data sourced from questionnaires with a total of 150 respondents that using Tessa in Bekasi City. The sampling technique that used was non-probability sampling. The data analysis technique used multiple linear regression analysis. The results show that Eco Label, Eco Brand, and Environmental Advertisement have an effect on Consumer Purchase Behavior

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
325.528 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
E-Jurnal Manajemen Trisakti School of Management (TSM)
Website

Abbrev

EJMTSM

Publisher

Sekolah Tinggi Ilmu Ekonomi Trisakti

Subject

Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

E-Jurnal Manajemen Trisakti School Management (TSM) is biannual publication issued in the month of March, June, September, and December. E-Jurnal Manajemen TSM is a scientific journal which prioritizes the publication of articles (research and non-research based) regarding to management issues ...