Jurnal Manajemen dan Pemasaran Jasa
Vol. 14 No. 2 (2021): September

Risk and trust using mHealth application

Hamdan Hamdan (Universitas Mercu Buana Fakultas Ekonomi dan Bisnis Jakarta, Indonesia)
Deden Kurniawan (Universitas Mercu Buana Fakultas Ekonomi dan Bisnis Jakarta, Indonesia)
Erna Sofriana Imaningsih (Universitas Mercu Buana Fakultas Ekonomi dan Bisnis Jakarta, Indonesia)
Amzad Samudro (Universitas Mercu Buana Fakultas Ekonomi dan Bisnis Jakarta, Indonesia)



Article Info

Publish Date
09 Dec 2021

Abstract

Since the COVID-19 pandemic, the increase in active users of the mHealth application as a doctor’s teleconsultation transaction, drug purchases, and other test services, especially the COVID-19 test service on a drive-thru basis, has increased significantly. The trend of health app user behavior indicates the importance of health. To reveal this phenomenon, the approach used is descriptive-quantitative with SEM-PLS analysis method using SmartPLS software. This finding is to make an important contribution for stakeholders that the main consideration factors for consumers intending to use mHealth application are risk and trust. The consequences for high risk are not proportional to the trust in the application, but when the trust as a mediator can lead to a positive attitude from consumers on the risk that will be accepted as a concrete action to use it. In the end, consumers’ strong trust reflects their behavior towards their intention to use the mHealth application.

Copyrights © 2021






Journal Info

Abbrev

jasa

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen dan Pemasaran Jasa is a peer reviewed and open access journal published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB). This journal receives an original research paper and review paper which suitable with focus and ...