Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain
Vol. 3 No. 1 (2020): Jurnal Seni & Reka Rancang: Jurnal Ilmiah Magister Desain

PENGGUNAAN MODEL AIDA UNTUK PEMBENTUKAN KONSEP BRAND PHOTO CABIN PADA MEDIA SOSIAL INSTAGRAM

Rendy Iswanto (Unknown)
Agung Eko Budiwaspada (Unknown)
Acep Iwan Saidi (Unknown)

Article Info

Publish Date
26 Nov 2020

Abstract

Using Aida Model For The Formation Of The Brand Photo Cabin Concept In The Media SocialInstagram. The development of photo corner services in Surabaya is particularly fast making competitioneven tighter. The intense business competition makes photo business people corner does various waysto market its services. One of them is with using Instagram social media. Social media is used as ameans of promotion and marketing to increase consumer buying interest. This research is to analyzequalitatively on the use of the AIDA model, namely Attention, Interest (Interests), Desire (Desire) andAction (Actions in shaping the concept of a brand Photo Cabin on Instagram social media.

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Journal Info
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain
Website

Abbrev

jsrr

Publisher

Universitas Trisakti

Subject

Arts Humanities

Description

Jurnal Seni dan Reka Rancang Jurnal Ilmiah Magister Desain Produk Universitas Trisakti terbit pertama terbit bulan Nopember 2018. Jurnal ini akan diterbitkan 2 (dua) kali dalam setahun yaitu bulan April dan Nopember oleh Pusat Studi Reka Rancang Visual dan Lingkungan Fakultas Seni Rupa dan Desain ...