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All Journal Gorga : Jurnal Seni Rupa JURNAL ITENAS REKARUPA Ars: Jurnal Seni Rupa dan Desain Jurnal Sosioteknologi Journal of Visual Art and Design JADECS (Journal of Art, Design, Art Education and Culture Studies) Panggung Jurnal Desain Gestalt : Jurnal Desain Komunikasi Visual Wimba: Jurnal Komunikasi Visual Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Kartala Visual Studies Panggung Serat Rupa: Journal of Design

Budiwaspada, Agung Eko

Institut Teknologi Bandung

Author-ID : 768543

Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pendekatan Semiotika dalam Analisis Tanda Iklan Layanan Masyarakat Kampanye Kebersihan “Sayang Bandung” Tahun 2014-2015 Dewi Iriani; Agung Eko Budiwaspada; Dwinita Larasati
Jurnal Rekarupa Vol 4, No 2 (2017)
Publisher : FSRD ITENAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tahun 2014, sebuah program komunikasi kota bertajuk Sayang Bandung mengeluarkan dua iklan layanan masyarakat terkait kebersihan disertai dengan penegakan kembali Perda Nomor 11 Tahun 2005 tentang Penyelenggaraan Ketertiban, Kebersihan, dan Keindahan (K3) di Kota Bandung. Iklan tersebut dibuat oleh suatu tim non pemerintah (NGO) yang terdiri dari akademisi dan praktisi kreatif di kota Bandung. Dua versi iklan ‘Sayang Bandung’ yaitu ‘Iis’ dan ‘Asep’ mendapatkan banyak respon terutama di media sosial. Iklan ini tidak hanya mendapat perhatian dari netizen, melainkan juga dari portal berita online dan berbagai macam forum, seperti Kaskus.com yang memuat 70 halaman khusus untuk mengulas iklan tersebut. Respon positif berupa dukungan maupun respon negatif berupa kritikan disampaikan melalui akun media sosial ‘Sayang Bandung’. Penelitian ini bertujuan mengetahui tanda-tanda iklan dan mitos yang terbentuk dalam iklan ‘Sayang Bandung’ yang memicu munculnya respon-respon tersebut. Pendekatan semiotika teks Thwaites digunakan untuk menganalisis iklan tersebut. Berdasarkan analisa dipahami bahwa dalam iklan Sayang Bandung terdapat konsep gender, daya tarik fisik, keakraban komunikasi, dan budaya yang digunakan untuk mengkomunikasikan perda serta himbauan kebersihan kepada masyarakat kota Bandung, khususnya yang berusia muda. Kata Kunci : iklan layanan masyarakat, sayang bandung, semiotika AbstraCT In 2014, a city communication program titled Sayang Bandung issued two public service announcements related to cleanliness accompanied by the re-enforcement of Peraturan Daerah No. 11 of 2005 on the Implementation of Order, Cleanliness and Fineness (K3) in Bandung. The ad was created by a non-government team (NGO) consisting of academics and creative practitioners in Bandung. Two versions of the ads of 'Sayang Bandung', 'Iis' and 'Asep' get a lot of response especially in social media. These ads not only get the attention of netizens, but also from online news portals and various forums, such as Kaskus.com which contains 70 pages specifically to review the ads. Positive response in the form of support and negative response in the form of criticism delivered through social media account 'Sayang Bandung'. This study aims to determine the signs of advertising and myths that formed in the ads of 'Sayang Bandung' which triggered the emergence of these responses. The Thwaites text semiotics approach is used to analyze the ad. Based on the analysis, it is understood that in the ads of‘Sayang Bandung’ there are gender concepts, physical attraction, communication intimacy, and culture used to communicate local regulations and hygiene appeals to the people of Bandung, especially young ones. Keywords : public service advertisement, sayang bandung, semiotics

PERUMUSAN KONSEP IDENTITAS KABUPATEN SIDOARJO UNTUK CITY BRANDING MELALUI PENDEKATAN COMPETITIVE IDENTITY R. Bhima Danniswara; Agung Eko Budiwaspada; Naomi Haswanto
JADECS (Journal of Art, Design, Art Education & Cultural Studies) Vol 5, No 1 (2020)
Publisher : Jurusan Seni dan Desain, Fakultas Sastra, Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um037v5i12020p54-59

Identity is an important aspect in the formation of a city branding. The identity that is used as a basis in the formation of city branding must be unique compared to other cities. A positive city identity will reflect a positive city image in the minds of the audience. Formulation of city identity can be done by applying competitive identity theory to communicate positive messages to be conveyed to the audience, through the six channels of city identity. The ideal city identity must be formulated based on the facts that occur in the city itself. Result of this research is “connectedness” as representative identity for Sidoarjo. “Connectedness” can be used as a basis for Sidoarjo city branding design.

PERSEPSI VISUAL ELEMEN NILAI PERSONAL BRAND PADA MEDIA KAMPANYE RIDWAN KAMIL Robby Firmansyah; Agung Eko Budiwaspada; Agus Sachari
Jurnal Sosioteknologi Vol. 16 No. 3 (2017)
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2017.16.3.5

Personal brand merupakan citra yang tertanam di pikiran publik mengenai individu tertentu. Beberapa dekade terakhir, kegiatan personal branding marak digunakan oleh kandidat kampanye politik untuk membentuk citra dirinya di pikiran publik dan diharapkan dapat meningkatkan elektabilitas pada saat pemilihan. Penelitian ini mengkaji elemen nilai personal brand yang dibentuk melalui proses persepsi visual terhadap media kampanye tahap kedua pemilihan walikota Bandung 2013, Ridwan Kamil. Elemen nilai personal brand yang diteliti berupa citra mengenai hal-hal yang menjadi landasan berpikir dan berperilaku Ridwan Kamil di masyarakat. Penelitian ini menggunakan metode campuran. Metode kuantitatif digunakan untuk melihat kecenderungan citra nilai yang terbentuk di dalam pikiran kelompok khalayak pemilih pertama melalui elemen visual media kampanye Ridwan Kamil. Metode kualitatif dengan analisis visual semiotika sosial digunakan untuk mendeskripsikan pembentukan citra elemen visual media kampanye tahap kedua Ridwan Kamil melalui proses persepsi visual terhadap elemen visual media kampanye Ridwan Kamil. Berdasarkan hasil olah data kuesioner penelitian, citra nilai Ridwan Kamil yang memiliki skor tertinggi berupa citra cinta yang terbentuk melalui elemen visual artwork ikon hati. Citra Ridwan Kamil terbentuk melalui proses persepsi visual audience untuk memaknai elemen visual (stimuli) yang dipengaruhi oleh pengetahuan audience mengenai stimuli yang dilihat dan kemudahan audience untuk menerima informasi yang disampaikan elemen visual untuk dihubungkan dengan sosok Ridwan Kamil. Personal brand defined as a well-formed public image of particular person. In the past few decades, personal branding activity is used by politicians or electoral candidates to build their public image which is expected to be able to increase their electability. This research analyzed the visual perception of personal brand value element that was formed by visual elements in Ridwan Kamil's second phase campaign media for Bandung City Mayoral Election in 2013. Personal brand value element is an image to represent Ridwan Kamil's thought and behavior in the society. This study utilized mixed method, namely quantitative and qualitaive. The quantitative method was used to identify the voters' perception of Ridwan Kamil's image established through the visual elements disseminated during the campaign. The qualitative method of visual social semiotic analysis was used to describe the development of Ridwan Kamil's image through his campaign media visual element and visual perception process. The results of the questioner data analysis indicated that the image which gained the highest score was the image of love which was illustrated by the visual element of an artwork depicting a heart. Ridwan Kamil's image was established through audience's perceptual process in interpreting the visual element (stimulus) and associate it with Ridwan Kamil influenced by the audience knowledge upon the stimulus and the absence of difficulty to perceive the information.

LOCALITY VALUE AS A REFLECTION OF CORE VALUES INCORPORATE CULTURE: A STUDY OF LOCAL ADVERTISING AGENCY (PETAKUMPET) Agung Eko Budiwaspada; Fadillah Fadillah
Jurnal Sosioteknologi Vol. 17 No. 2 (2018)
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2018.17.2.5

Equivalent to the concept of culture in general, corporate culture is a value system that is believed, studied, applied, and developed by all individuals in the organization as a reference behavior to achieve corporate goals. If the agency's success is determined by its creativity in creating advertising idea, then the local advertising agency should have a chance to win the competition with a multinational advertising agency. To understand the existence of the local advertising agency creative ideas, the purpose of research is to understand the quality of creative ideas advertising messages by local advertising agencies as a modality for the competition in the globalization era and to gain an understanding of the reflection of corporate culture in local advertising agencies in order to identify the identity of Indonesian advertising. Using descriptive qualitative approach with semiotic analysis and content analysis, and choosing PT. Petakumpet as one of advertising agencies, this research showed that the reflection of core corporate culture values produces unique and distinctive indicators that refer to content in the vision and slogan, business environment, heroes, rituals and the network of advertising agency. The intensity of the reflection of each of the core values of corporate culture in the creative idea of advertising messages ultimately results in the characteristics that identify the advertisement of Petakumpet. Ads powered by high quality, creativity, and local generosity, will be able to penetrate beyond the local territory, in turn will become the identity of Indonesian advertising. At its peak, Indonesian ads will be able to compete globally.

Muatan Ideologi Iklan Global Pada Tayangan Media Televisi di Indonesia Agung Eko Budiwaspada
Journal of Visual Art and Design Vol. 1 No. 2 (2007): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/itbj.vad.2007.1.2.9

This study tries to uncover the existence of ideological values that are present in the global advertisement in Indonesia, by focusing on how these ideological values are present in the communication ideas of global advertisements. It is aimed to respond to the whole factual problem using a series of analysis. At first, the meaningful expression of objects are identified, especially those that are related to the thoughts, perceptions, concepts, and objectives of global expressions in the advertisements. The interpretation norm of semiotic approach was employed to identify the ideological values of those global advertisements in Indonesia. Results indicate that global advertisements in Indonesia are loaded with ideological values. It is reflected in the appearances of those advertisements, including the swinging values of consumerism, cultural imperialism, stereotyping global lifestyles, perfectionism, and decontextualism. Although these embedded values are-somewhat-contradicting Indonesian values, they may emerge through dis-culturation, inculturation, and acculturation processes as there are no adequate efforts to make the public aware. This may lead to a big sacrifice that we all have to endure, and that is the emergence of high-cost culture.

Design Issues and Information Contents of the Provincial Government Websites of Indonesia: A Content Analysis on Visual Messages Achmad Syarief; Agung Eko Budiwaspada; Irfansyah Irfansyah; Ifa Shafira Mustikadara
Journal of Visual Art and Design Vol. 3 No. 2 (2009): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/itbj.vad.2009.3.2.1

A website is not just merely act as an object of displaying information, but it also represents a contextual medium of communication through visuals and contents. The interplay of website design elements builds up meanings that affect users beyond what previous communication practices have uncovered. Previous research acknowledges that visuals and contents have significant effects in attracting users' attention and trust. Thus, the ability of a website to provide credible information through visuals and contents to target users is therefore plays great importance in the success of a website. However, although a considerable number of researches on website design have been performed, study in understanding the characteristics of site's visual appearances and information contents for the purpose of promoting local investment in Indonesia has been very limited. This paper addresses visual design issues and information contents of eighteen provincial government websites of Indonesia. Through content analysis, the paper comparatively examines visual appearances, information contents, and functions of each website, in order to determine visual characteristics and contents that suit the purpose of promoting local potencies. The paper focuses on commonality, discrepancy, and pattern of contents, provide suggestions to improve the use of provincial government website design of Indonesia.

Visualisasi dan Transformasi Kebertubuhan Dalam Film Animasi Planes (Ke Arah Pembentukan Mitos Baru) Acep Iwan Saidi; Agung Eko Budiwaspada
PANGGUNG Vol 25, No 4 (2015): Representasi, Transformasi, Identitas dan Tanda Dalam Karya Seni
Publisher : LP2M ISBI Bandung

ABSTRACTThis research is entitled “Visualization and Transformation of Embodiment in the Film of Planes Animation”. As an animation film, Planes is interesting because it is using inanimate objects, in this case the planes, as characters. This fact indicates that the character transformation is done by an animator, from the character of inanimate objects in to live character. By using the methods of structural and semiotic analysis, found that the transformation is done not only for personification (it is made as if the inanimate objects becomes alive). In the Planes, “the living things” not only exist in the mind as imagination, but it is exist out of the mind, as an autonomous reality. Based on that, Planes is the animation film which opens space for creating a new myth in the history of culture. Like the fable as a myth in the tradition of primary orality, Planes allows the formation of myth in digital oral tradition.Key Words: Transformation, visualization, embodiment, personification, metaphor, tradition, myth ABSTRAKPenelitian ini bertajuk “Visualisasi dan Transformasi Kebertubuhan dalam Film Animasi Planes”.Sebagai film animasi, Planes menarik karena menggunakan benda-benda mati, dalam hal ini pesawat, sebagai tokoh cerita. Fakta ini mengindikasikan dilakukannya transformasi karakte r ole h animator, yakni dari karakte r “yang mati” ke “yang hidup”.Dengan menggunakan metode analisis structural dan semiotik, ditemukan bahwa transformasi tersebut dilakukan melampaui sarana retorika personifikasi (membuatseolah- olah yang mati menjadi hidup).Di dalam Planes, “yang hidup” itu tidak berada di dalam pikiran dan imajinasi apresiator sebagai yang seolah-olah, melainkan hadir di luar pikiran, berdiri sendiri sebagai realita sotonom. Berdasarkan hal itu, Planes merupakan film animasi yang membuka ruang bagi terciptanya mitos baru dalam sejarah cerita. Jika fable merupakan mitos dalam tradisi kelisanan primer, Planes memungkinkan terbentuknya mitos dalam tradisi lisan digital.Kata kunci: transformasi, visualisasi, kebertubuhan, personifikasi, metafora, tradisi, mitos.

Perancangan Game untuk Menumbuhkan Kebanggaan terhadap Indonesia bagi Generasi Muda Indonesia Faikar Izzani; Agung Eko Budiwaspada; Dudy Wiyancoko
Wimba : Jurnal Komunikasi Visual Vol. 5 No. 2 (2013)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Indonesia has the potential to become a respected developed nation, but until now it is still riddled with many problems. The pride of Indonesians to their country must be restored to motivate them to contribute to the nation. The media that will be used is mobile game with targeted segment Indonesian middle-class youth aged 15-21 years old. Research method used are observation, literature study, and interview with related parties. The content that will be used are native or acquired Indonesian technology and innovations. This is important because those are the base of a nation's development. Those contents are developed using captology and game designtheories. Basic brief of the designed game are 2D Visuals and using emergent gameplay. Interview with purposive sampling method to the target segment showed that they expect items consumed to be well designed and have significant values embedded. The game will be titled "Bangun Indonesia!", it has three in-game elements that players can explore its relationship with each others. Those three are Solusi, Potensi, and Masalah. The element that can be manipulated directly by the players is Solusi. It will interact with Potensi or Masalah with the purpose of neutralizing Masalah or strengthtening Potensi. The assumptions of game's operational and user's responses are players acquired information about Indonesian technologies and innovations, creative experience by playing game, ability to measure their knowledge, and enlightenment about the potential of Indonesian technologies and innovations in solving the nation's problems.Development potentials for the game are leveling concept, player-updating concept with curatorship scheme, multiplayer concept, strenghtening it's cognitive concept, and analogizing player with government officials.Marketing models for this game areGeneric, Sponsorship, and Policy models. With all of those concepts, Bangun Indonesia! game is expected to develop its player's national pride, and inspiring them to contribute in developing Indonesia.

Strategi Kreatif Iklan Kartu Kredit (Studi Kasus Iklan Kartu Kredit Bank BNI, Bank Mandiri, dan Bank BCA) Darfi Riskavirwan; Agung Eko Budiwaspada
Wimba : Jurnal Komunikasi Visual Vol. 3 No. 1 (2011)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Credit card becomes one of the popular banking transaction media. One of the facts is that nowadays credit cards are used in most product and service businesses. Another fact is that credit cards can accommodate their user's lifestyle and shopping habit. In fact, in Indonesia the credit card advertisements have been so abundant that they give an impression of the aggressiveness of the companies producing them and the an impression that it is easy to get the advertised credit cards. Each established bank like BNI, BCA, and Mandiri has its own way of advertising its credit card. It was found that the three banks used each own creative strategy to market or advertise its own credit card and its other credit card-like products.The purpose of this research to see the similarities among the three banks' credit cards and among their other credit card-like products, both of which were the subjects of this study. The methodology used in this study is juxtaposition one. In addition, the approach employed was semiotics. The latter was used to analyze the message construction in each visual advertisement, particularly in its message meaning and visual sign. Since both the semiotics and creative strategy approach are not adequate to analyze the message construction, the interdisciplinary approach was used. Therefore, advertising, message, and persuasive psychology theory were employed in this study. The advertising theory was used to analyze the anatomy, type, and display of advertisement. As for the message theory, it was used to analyze both the message delivery techniques and the message styles that were used in the advertisements. As to the persuasive psychology, it was used to analyze the method each credit card advertisement employed in persuading its target audience.The analyses shows that the credit cards of the three banks shared some similarities and differences as far as the creative strategy is concerned. One of the similarities is that they tend to use emotional strategy in their advertisements although each bank, in fact, use different emotional strategy approach. BNI bank tends to use psychological approach in its creative strategy; Mandiri Bank tends to use psychological and sociological approach equally; and BCA bank tends to use sociological approach thoroughly in its creative strategy.

Perancangan Media Social Campaign untuk Mengatasi Toxic Dating Behavior pada Aktivitas Online Dating Ananta Aristia Karina; Agung Eko Budiwaspada
Wimba : Jurnal Komunikasi Visual Vol. 11 No. 2 (2020): Vol.11 No.2 (2020)
Publisher : KK Komunikasi Visual & Multimedia Fakultas Seni Rupa dan Desain Institut Teknologi Bandung

Aktivitas online dating saat ini mengalami peningkatan kuantitas, baik dari segi aplikasi maupun pengguna. Peningkatan ini perlahan mengubah cara penggunanya untuk berkomunikasi, khususnya dalam hubugan romantis. Hal ini juga berefek pada munculnya berbagai isu sosial yang terkait dengan aktivitas kencan online. Isu-isu sosial yang terjadi menyebabkan timbulnya perilaku menyimpang yang digolongkan dalam toxic dating behavior. Ada beragam kerugian yang ditimbulkan dari perilaku ini pun beragam, mulai dari psikologis, sosial, hingga finansial. Solusi untuk permasalahan ini adalah dirancangnya sebuah program social campaign yang terutama ditujukan untuk mengubah perilaku generasi millennial sebagai pengguna dating apps terbanyak. Agar pesan ini sampai pada sasaran, tentunya diperlukan rancangan media yang persuasif baik untuk menuliskan pesan maupun menyebarkannya. Media campaign akan dirancang melalui lima tahapan yaitu pengumpulan data; analisis data; penentuan segementasi khalayak dan strategi persuasi; penentuan konsep media; serta ekseskusi media campaign.

Co-Authors Acep Iwan Saidi Achmad Syarief Achmad Syarief Aflah Hanif Hariadi Agus Nugroho Ujianto Agus Nugroho Ujianto, Agus Nugroho Agus Sachari Akmal Alvanov Zpalanzani Mansoor Anak Agung Ngurah Gede Marhendra Ananta Aristia Karina Andreas Kurniawan Annisa Dinar Azahra ARI KURNIAWAN Aris Kurnia Wicaksono Ayuningtias Ramadhani Bangun Asmo Darmanto Cama Juli Rianingrum Candra Prayogi Cavin Joo Dauneeaaron Danang Adi Wiratama Darfi Riskavirwan Deddy Wahjudi Dewi Iriani Dipa Sandi Dewanty Dudy Wiyancoko Dwinita Larasati Elda Franzia Jasjfi Fadillah Fadillah Faikar Izzani G. PRASETYO ADHITAMA Ganal Rudiyanto Handayani Madania Insani Henry Wijaya Henry Wijaya, Henry Ifa Shafira Mustikadara Irfansyah Irfansyah Irfansyah Irfansyah Joedawinata, Ahadiat Krishna Hutama M Fikri Akbar Mansoor, Alvanov Z. Milenia Aziz Naomi Haswanto Nayla Almira Vasthi Pandu Lazuardy Patriari R. Bhima Danniswara Rendy Iswanto Rhomina Hestiningtyas Riki Himawan Mulyadi Robby Firmansyah Rumondang Theresia Juniarta Sangayu Ketut Laksemi Nilotama Sheilla Puspita Sru Setyohadi Syarifah Arsitadewi Putri Gayanti Utomo, R. Drajatno Widi Wegig Murwonugroho Wijil Susetyo Gunarso Wiraseptya, Tedy Yan Yan Sunarya Yasraf Amir Piliang

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