Media Riset Bisnis & Manajemen
Vol. 12 No. 2 (2012): Media Riset Bisnis & Manajemen

PENGARUH PENERAPAN I.S.O 9001:2000, KUALITAS PRODUK DAN LAYANAN TERHADAP KEPUTUSAN PEMBELIAN

Melyana , (Unknown)
Zahrida Z Wiryawan (Unknown)

Article Info

Publish Date
06 Aug 2012

Abstract

This research attempted to investigate which variables had been the determinants: ISO 9001:2000, quality of product and quality of service; as influencers of the customers purchasing decisions of the roof products.Using a quantitative design with 113 respondents, the 'f test and 't' test indicated that the implementation of the ISO 9001:2000, quality of the products as well the quality of its services did simultaneously and partially influence customers purchasing decision of the company's roof products positively.Keywords: ISO 9001:2999, Product quality, Customer service quality, Customer purchase decision

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Journal Info
Media Riset Bisnis & Manajemen
Website

Abbrev

mrbm

Publisher

Universitas Trisakti

Subject

Economics, Econometrics & Finance

Description

Media Riset Bisnis & Manajemen is a research media that is published based on OJS. MRBM is a research media owned by the Trisakti University Faculty of Economics and Business. MRBM was first published in 2001. In 2008 MRBM was once nationally accredited. The focus and scope of this research media ...