Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Manajemen. Media Riset Bisnis & Manajemen
Zahrida Z Wiryawan
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PENGARUH PENERAPAN I.S.O 9001:2000, KUALITAS PRODUK DAN LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK GENTENG PT.PRIMA MANUNGGAL INTI INTERNUSA Zahrida Z Wiryawan
Jurnal Manajemen. Volume 15, Nomor 3, Tahun 2011
Publisher : Jurnal Manajemen.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The present changes from oligopolistic markets into perfectly competitivemarket brings effects where customers now demand more for standardized qualityofferings. Marketers are therefore obliged that the quality of their offerings areconsistent with the promised specification level. In compliance with this, P.T PrimaManuggal Inti Internusa has decided to implement the ISO 9001 :2000 managementsystem for its roof products, while maintainenace of the delivered quality should be inaccordance with the companys standard through the documentation of every relatedprocess, so that all personnel perform their works with similar pattern systematically asrequired by the approved ISO procedure.Ever since the ISO started to be implemented, there has been a 18% increase in sales ofits roof products for the year 2008, and another 7% increase for the year 2009.Although it may mean that there were significant increases for the firms productsduring those two consequtive years, there has not yet been any investigation carried onthe variables which were the determinants for these increases as well as the level ofthese variables as influencers of the increasesThis research attempted to investigate which variables had been the determinants: ISO9001 :2000, quality of product and quality of service; as influencers of the customerspurchasing decisions of the roof products.Using a quantitative design with 113 respondents, the f test and t test indicated thatthe implementation of the ISO 9001:2000, quality of the products as well the quality ofits services did simultaneously and partially influence customers purchasing decision ofthe companys roof products positively.
PENGARUH BRAND AWARENESS TERHADAP PERCEIVED QUALITY DAN BRAND LOYALTY SEBAGAI DETERMINAN TERHADAP PURCHASE INTENTION (Studi Kasus: Teh Botol Sosro Di Pasar Festival Kuningan, Jakarta) Ria E Monarch; Zahrida Z Wiryawan
Jurnal Manajemen. Volume 16, Nomor 3, Tahun 2012
Publisher : Jurnal Manajemen.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research attempted to analyse and explain whether brand awamesswould have signifant impact on product quality, brand loyalty, and also upon buyerpurchasing decision. It also would investigate the effects of quality perception onpurchasing behavior as well as on purchasing decision of the customers itself. The thirdobjective was to study if there were impacts of the intermediary factors on quality andbrand loyalty upon brand awareness and decision making activities. This study usedTeh Botol Sosro as object of analysis with survey method distributing questionnaires to250 respondents of the Teh Botol Sosro consumers at Pasar Festival Kuningan, JakartaJanuary 2012. The sampling method used was judgmental sampling. Multivariatestatistical data analysis was established by way of Structural Equation Model (SEM),using the AMOS 18 software. The research results indicated that, as seen from theanswers of the respondents, brand awareness directly impacted upon quality perception,brand loyalty, as well as upon purchasing decision. Quality perception had directlyaffected purchasing decision too, while brand loyalty did not directly affectedpurchasing decision. Brand awareness affected purchasing decision through qualityperception, while the latter had no effect upon purchasing decision through brandloyalty.
PENGARUH PENERAPAN I.S.O 9001:2000, KUALITAS PRODUK DAN LAYANAN TERHADAP KEPUTUSAN PEMBELIAN Melyana ,; Zahrida Z Wiryawan
Media Riset Bisnis & Manajemen Vol. 12 No. 2 (2012): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1323.731 KB) | DOI: 10.25105/mrbm.v12i2.1108

Abstract

This research attempted to investigate which variables had been the determinants: ISO 9001:2000, quality of product and quality of service; as influencers of the customers purchasing decisions of the roof products.Using a quantitative design with 113 respondents, the 'f test and 't' test indicated that the implementation of the ISO 9001:2000, quality of the products as well the quality of its services did simultaneously and partially influence customers purchasing decision of the company's roof products positively.Keywords: ISO 9001:2999, Product quality, Customer service quality, Customer purchase decision
Co-Authors Melyana , Ria E Monarch Ria E Monarch