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Melyana ,
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Economics, Econometrics & Finance

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PENGARUH PENERAPAN I.S.O 9001:2000, KUALITAS PRODUK DAN LAYANAN TERHADAP KEPUTUSAN PEMBELIAN Melyana ,; Zahrida Z Wiryawan
Media Riset Bisnis & Manajemen Vol. 12 No. 2 (2012): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1323.731 KB) | DOI: 10.25105/mrbm.v12i2.1108

Abstract

This research attempted to investigate which variables had been the determinants: ISO 9001:2000, quality of product and quality of service; as influencers of the customers purchasing decisions of the roof products.Using a quantitative design with 113 respondents, the 'f test and 't' test indicated that the implementation of the ISO 9001:2000, quality of the products as well the quality of its services did simultaneously and partially influence customers purchasing decision of the company's roof products positively.Keywords: ISO 9001:2999, Product quality, Customer service quality, Customer purchase decision
Co-Authors Zahrida Z Wiryawan