Adl Islamic Economic
Vol 3 No 2 (2022): Adl Islamic Economic: Jurnal Kajian Ekonomi Islam - November 2022

THE INFLUENCE OF PRODUCTS AND PROMOTIONS ON THE RESILIENCE OF UMKM IN BABAT TOMAN DISTRICT DURING THE COVID-19 PANDEMIC

Dea Okta Viani (Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang)
Havis Aravik (Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang)
Choirunnisak (Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang)

Article Info

Publish Date
24 Nov 2022

Abstract

This study analyzes the effect of products and promotions on the resilience of UMKM in Babat Toman district during the Covid-19 pandemic. The sample is selected using the saturated sample technique. 51 respondents’ data was collected through documentation and questionnaires. This study implements a multiple linear regression method to analyze the data. The results of the investigation prove that partially the product does not have a significant effect on the resilience of UMKM, while promotion has a significant effect on the resilience of UMKM. But simultaneously products and promotions have a significant effect on the resilience of UMKM.

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Journal Info
Adl Islamic Economic
Website

Abbrev

adl

Publisher

Sekolah Tinggi Ekonomi Islam Al-Furqon Prabumulih

Subject

Humanities Economics, Econometrics & Finance Education Social Sciences Other

Description

Adl Islamic Economic (E. ISSN 2723-1771, P. ISSN 2722-2810) is an electronic scientific journal published print out and online once six a month (Mei and November). Adl Islamic Economic aims to improve the quality of research and development of Islamic economics. Adl Islamic Economic received the ...