Factors Affecting Customer Satisfaction on Skincare Brand: Somethinc

Putri Vika Noerindah (Faculty of Economy, Universitas Pelita Harapan, Jakarta)
Innocentius Bernarto (Faculty of Economy, Universitas Pelita Harapan, Jakarta)

Enrichment : Journal of Management
Vol. 12 No. 4 (2022): October: Management Science and Field

The popularity of beauty products has risen quite rapidly in this era of globalization and Indonesia has seen growth in this industry despite the pandemic. One of the popular brands is SomeThinc, a company that specialized in beauty products and one of the biggest beauty product brands that utilize e-commerce as selling platform. This research attempted to clarify whether Brand Awareness, Price Fairness, and Product Quality have effects towards Customer Satisfaction on this beauty product brand. By using these 3 vairables and also SEM-PLS method to analyse 401 respondent data and it can be concluded that these three variables have positive effect towards Customer Satisfaction on SomeThinc beauty products..