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All Journal Enrichment : Journal of Management
Putri Vika Noerindah
Faculty of Economy, Universitas Pelita Harapan, Jakarta
Economics, Econometrics & Finance

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Factors Affecting Customer Satisfaction on Skincare Brand: Somethinc Putri Vika Noerindah; Innocentius Bernarto
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (710.84 KB) | DOI: 10.35335/enrichment.v12i4.724

Abstract

The popularity of beauty products has risen quite rapidly in this era of globalization and Indonesia has seen growth in this industry despite the pandemic. One of the popular brands is SomeThinc, a company that specialized in beauty products and one of the biggest beauty product brands that utilize e-commerce as selling platform. This research attempted to clarify whether Brand Awareness, Price Fairness, and Product Quality have effects towards Customer Satisfaction on this beauty product brand. By using these 3 vairables and also SEM-PLS method to analyse 401 respondent data and it can be concluded that these three variables have positive effect towards Customer Satisfaction on SomeThinc beauty products..
Co-Authors Innocentius Bernarto, Innocentius